19 Vice President for Marketing Jobs in Des Moines, IA
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Vice President for Marketing
$214k-287k (estimate)
Full Time
2 Months Ago
Sorry! This job is no longer available. Please explore similar jobs listed on the left.
Navigate Wellbeing Solutions is Hiring a Vice President for Marketing Near Des Moines, IA
Vice President for MarketingBusiness Unit, Department: Growth, MarketingManager: Vice President for GrowthExemptWe are Navigate! A well-tech company helping organizations create more health and happiness in the employees, clients, and communities we serve. Our purpose is to Do Good Things. For us, these words are more than a catchy mantra. They’re the reason this company was formed and the guiding light for every decision. We’re all at Navigate because we truly want to spark positive change in other people’s lives. Here’s to doing good things – together!Today, Navigate assists hundreds of companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred wellbeing engagement platform. Navigate is a catalyst for positive change. We connect individuals to what truly matters – from personal health and mental well-being to career fulfillment and purpose. Our cutting-edge technology and human-centered approach unlocks employee potential, driving higher engagement, productivity, and happiness. Maximizing benefits, minimizing risks, and creating a culture of happier, more productive people.We are seeking a highly skilled and experienced Vice President for Marketing who will lead our day-to-day marketing functions as well as the strategy and vision of our brand. This role requires an exceptional leader with a track record in driving marketing contributed pipeline and qualified leads the ability to secure Navigate’s position as a leader in the wellbeing technology industry.How you contribute to our successThe Vice President for Marketing executes the strategic vision for Navigate’s brand story, credibility and recognition and develops the operational marketing strategies that bring buyers to Navigate. The VPM is responsible for developing and growing a high performing marketing team. Specifically leading the team in a manner that differentiates navigate in our marketplace through a creative and competitive brand, sales enablement materials and support, content, lead generation, social media, public relations, and advertising strategy. A successful marketing team will drive wellbeing-based technology buyers to Navigate and influence their decision to choose Navigate to meet these needs.Success for this position is defined by marketing contributed sales pipeline and new recurring revenue sales goal achievement.Your Responsibilities to the team, our clients and community
- Work with the VP for Growth, CEO and executive team to develop the marketing strategy for Navigate and all sales channels.
- Hire and develop the talent needed to execute and deliver on this strategy.
- Execute and deliver on the marketing strategy as evidenced by marketing qualified leads, sales qualified leads and new sales goal achievement. You will contribute to increasing Navigate’s market share.
- Provide oversight and direction for the plan development, execution and goal achievement for the following:
- Branding
- Public Relations
- Advertising
- Demand Generation
- Market research and data
- Events and Sponsorships
- Content
- Sales Enablement
- Product knowledge and promotion in partnership with the Director of Product and Strategy
- Marketing team selection, training, and development
- Propose a budget for approval and ensure the marketing team operates within the approved budget.
- Develop sales collateral and train employees on the use of the collateral materials.
- Provide weekly and monthly reporting on marketing campaigns, activities, events, leads and conversions.
- Collaborate closely with the sales, product, technology and finance teams to ensure we are always putting our best in the marketplace.
- Develop relationships with external contacts and vendors that help grow Navigate.
- Support the client services team in the development and execution of client related materials.
- Support the product team in the development of materials related to the effective deployment of products as part of the sale and ongoing service to the client.
- Manage the marketing technology suite to ensure compliance, full and effective use of each solution and that all staff are trained on each solution to use it to its fullest capacity.
- Extensive experience in a senior marketing role, building a marketing engine that supports brand recognition and the sales process.
- Proven track record of achieving marketing contributed revenue goals in the B2B market.
- Significant experience in the wellbeing industry, preferably the wellbeing-based technology industry.
- Existing strong network of wellbeing leaders, producers, and vendors.
- Expert knowledge in all marketing tools and assets, brand recognition and go to market strategies.
- Experience in fast-paced and high growth environment.
- People first leadership and management style. Proven ability to mentor and develop talent.
- Deliver the Boom
- Everybody Love Everybody
- We are Family
- Inspire & Innovate
- Embrace Change
- Growth is Great
- Efficient & Effective
- Give Back
Job Summary
JOB TYPE
Full Time
SALARY
$214k-287k (estimate)
POST DATE
03/27/2024
EXPIRATION DATE
05/04/2024
WEBSITE
navigatewell.com
HEADQUARTERS
West Des Moines, IA
SIZE
50 - 100
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The job skills required for Vice President for Marketing include Leadership, Advertising, B2B, Lead Generation, Marketing Strategy, Demand Generation, etc. Having related job skills and expertise will give you an advantage when applying to be a Vice President for Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Vice President for Marketing. Select any job title you are interested in and start to search job requirements.
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The following is the career advancement route for Vice President for Marketing positions, which can be used as a reference in future career path planning. As a Vice President for Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Vice President for Marketing. You can explore the career advancement for a Vice President for Marketing below and select your interested title to get hiring information.
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