Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, ...
supporting validation and mitigating customer evaluation. Useful demand generation methodologies include AIDA (attract Attention, maintain Interest, create Desire, get Action), developed by E. St. Elmo Lewis.
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SecureW2 is a SaaS Cybersecurity company pioneering the development of certificate-driven enterprise security. We specialize in passwordless security for wired, wireless, VPN, and ZTNA, and application security, ensuring an organization is protected from credential and data theft. Our clientele ranges from Peloton, Symantec, STMicroelectronics, The Pokemon Company, Glassdoor, American Red Cross, Freshworks, Harvard University, and rapidly growing...
Purpose of Role. The Channel Enablement Manager (CEM) is responsible for successful sales and market development both through the Tait dealer network and direct customer sales to achieve sales penetration objectives in the assigned territory. The CEM is responsible for achieving sales targets, identifying new market segments and customer opportunities, providing partner training and enablement channel sales. This role reports to the TAM Channel D...
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,0...
We are looking for a VP of Sales to oversee company-wide revenue generation and build an integrated approach across marketing and sales to create the best customer experience by aligning with our quest to lead the Home Improvement industry by. Delivering the Worry-Free Lifestyle Our Neighbors Deserve. At Wilmington Awning, we specialize in the installation of stationary and retractable awnings, canopies, decorative shutters, storm shutters, shade...
More than 3 billion people use our messaging platforms to stay in touch with friends and family, anytime and anywhere. Our team is building out B2B marketing capabilities to help organizations of all sizes and segments implement the full range of Business Messaging solutions through WhatsApp, Messenger, and Instagram for their core customer engagement use cases. Today, much of this business is managed through our partner ecosystem, a group of tec...
Position Summary. Manages all aspects of the marketing, communication, and demand generation efforts of the company. Essential Duties and Responsibilities. Coordinate marketing campaigns using Hubspot, and SalesForce CRM application sales and marketing automation tool. Develop and update marketing materials for the company's products and services. Maintain and develope the company web site and brand representation. Develop and maintain a web site...
The Company. Jericho Security is the ultimate battleground where cyberdefense clashes with the constantly evolving menace of generative artificial intelligence. The threat of malicious AI attacks is greater than ever with its evolving efficiency placing all industries in peril. Jericho is taking on the challenge to protect all from the unrelenting assault of next-gen cyber attacks. With unparalleled expertise in sophisticated analytics and top-of...
High Alpha is hiring key team members for a new B2B SaaS startup. This position will be with High Alpha’s latest company, which is pre-public launch. You’ll work closely with the internal High Alpha team while reporting to the CEO. If you’ve ever been interested in working at a company from scratch as a member of the initial team, this is it. This pre-launch product leverages breakthrough technology in the generative AI space along with informati...
Your Impact. This role provides a unique opportunity to join a team where your work will drive top line impacts for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company. As the Federal Marketing Manager, you'll join Axon's Growth Marketing team at Axon focused on selling life-saving solutions to federal law enforcement, public safety and defense agencies. In this...
Job Description. TITLE: Affiliate Marketing Manager. POSITION TYPE: Full Time (W2). LOCATION: New York, NY. ABOUT WorldLink. WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow. Collaborative. Re...
We are looking for a talented Marketing Manager who will develop and implement the Case marketing strategy to help drive our next stage of growth. This person will be the driving force for building awareness of Case's best in class services, acquiring new customers and building relationships with existing customers across the US. Duties and Responsibilities. Update Case brand and value proposition. Update company websites and build out SEO strate...
ROLE SUMMARY. You will be joining an all-star Product Marketing team responsible for our products for financial institutions (Lenders), real estate owners and developers (Owners) and Contractors who work together to translate funds into real estate that produces return on capital for years to come. Lenders (40 of the top 100 banks & $200B in construction loans on our platform) are the foundation of everything we do at Built, collaborating with Re...
