Head of Content

Location: Santa Monica, California (on-site, hybrid flexibility)

Employment Type: Full-time

Compensation: $80K–$125K equity

Special note: If you have not created at least 100 pieces of video content, please do not apply. This role will be very heavy on video content and we need someone who is an expert at this already. Event and event activation focused video content is ideal!

Overview

An IRL events–focused social app is hiring its first marketing and growth lead. You’ll be responsible for driving user demand, increasing attendance at local events, and shaping the brand identity for a fast-moving, early-stage team. This role is highly creative and execution-driven, with a strong emphasis on content and community growth.

Role Mission

Build and scale user engagement by driving attendance to real-world events through effective content, social growth, and acquisition systems.

What You’ll Do

• Lead all user acquisition and demand-generation initiatives
• Create and publish high-volume, high-quality content (especially short-form video)
• Run rapid social and growth experiments — double down on what works
• Support city-launch strategies and collaborate with GTM team members
• Develop the brand’s tone, look, and identity through consistent execution

First 90 Days

• Produce 50 pieces of original content
• Demonstrate measurable impact on event attendance and engagement
• Help build the core marketing playbook for future hires

About You

• High-agency, creative, and proactive
• Strong understanding of social media frameworks and growth mechanics
• Able to show a large portfolio of videos you’ve created and edited
• Skilled in editing, design, and content production under tight timelines
• Experienced in building community or awareness for a product
• Thrive in fast-moving startup environments

Compensation & Perks

• Base salary: $80K–$125K equity
• Performance bonuses
• Unlimited PTO
• 4-days in-office with 1 hybrid day