Growth Marketing Manager

About Lev

Lev is transforming the $700B commercial real estate financing space. We have built a digital platform that matches borrowers and brokers with the best-fit lenders for their deals, and uses AI to fully automate time-consuming financing workflows.

We are the first people to be tackling this problem at scale. That’s why top-tier VCs and a who’s who of financial companies have invested more than $100M to help us grab this massive opportunity.

Our company and products are on the bleeding edge of practical AI and agents to serve customers, and our company itself is deeply AI-powered. Our team is an incredible mix of customer- and solution-oriented builders and sellers, working together to create a generational company to bring an industry into the digital age.

About the role

We’re looking for a hands-on growth operator to own Lev’s growth engine end to end, from paid acquisition to product-led experimentation.

This role goes well beyond traditional media buying. You’ll manage an agency and scale proven paid channels, but you’ll also spend significant time experimenting with non-traditional growth levers: PLG mechanics, free tools, landing-page experiments, and lightweight products that act as lead magnets.

You’ll work closely with our Product Marketing & Content Lead, partnering on narrative and messaging while you focus on distribution, experimentation, and ROI. If you enjoy shipping fast, measuring everything, and finding unfair growth advantages, this role is for you.

What you'll do

Work with our agency to own paid growth

• Manage and scale LinkedIn, Google, and emerging channels (including LLM-driven discovery)
• Continuously test new audiences, offers, and formats, not just bids and budgets

Build and experiment with PLG-style growth

• Partner with product to design acquisition loops tied to free tools, features, and utilities
• Launch lightweight tools, calculators, or workflows that drive organic demand and lead capture

Ship landing pages and growth assets yourself

• Use vibe coding, AI tools, and modern builders to create and iterate on: landing pages, microsites, and tool-driven lead magnets
• Move from idea → live experiment without engineering dependency

Non-traditional growth experimentation

• Test creative, unconventional campaigns that cut through noise
• Evaluate partnerships, co-marketing opportunities, and distribution hacks with clear measurement frameworks

Obsess over measurement and efficiency

• Build clear attribution and reporting across channels
• Understand CAC, payback, and pipeline impact, not just CPL
• Treat every dollar as your own and prove where it’s working (or not)

Constant experimentation

• A/B test relentlessly across ads, landing pages, tools, and onboarding flows
• Kill losing ideas quickly and double down on winners

The must haves

• 3 years in growth, performance marketing, or demand generation at a B2B SaaS company
• Strong hands-on experience managing paid channels (LinkedIn and Google are table stakes)
• Demonstrated ability to go beyond paid media into new growth surfaces
• Comfort with vibe coding and AI tools to build pages, tools, and experiments independently
• Deep fluency with analytics, attribution, and ROI modeling
• A builder’s mindset: you’d rather launch and measure than debate endlessly
• Ability to work tightly with product and product marketing without overlap or turf wars

Bonus points if you’ve:

• Launched PLG motions or free tools as acquisition channels
• Built internal growth dashboards or attribution models
• Run scrappy experiments that didn’t fit neatly into a “channel”
• Worked at a company where growth moved at product speed

Who this role is not for

This role is probably not a fit if:

• You primarily identify as a media buyer or campaign optimizer
• You prefer optimizing existing channels over creating new ones
• You expect engineers or agencies to build landing pages and tools for you
• You measure success mainly in impressions, CTRs, or CPL—rather than pipeline and revenue impact
• You’re uncomfortable experimenting in areas with imperfect data or unclear playbooks

The nitty gritty

• This is an office-based role in NYC (4 days in office)
• Unlimited PTO
• Excellent health insurance for you and your dependents
• Generous stock incentive plan
• Daily DoorDash credit for lunch and plenty of in-office snacks
• Subsidized access to Gympass for health and wellness

Lev is an equal opportunity employer committed to creating a culture of diversity, equity and inclusion. Here, each and every employee is recognized for their unique experiences, skills and perspectives. We view these dynamic qualities as an asset to solving some of the most complex business problems within commercial real estate. All qualified applicants will be considered for employment regardless of gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.