69 Director of Marketing Jobs in San Francisco, CA
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MURSION is Hiring a Remote Director of Marketing
Position Overview: At Mursion, we hire and develop leaders and innovators who want to make an impact on the world of education technology. We are looking for an innovative and experienced B2B Marketing Director with a track record for driving adult learning software solutions from concept to successful delivery. You will be the leader responsible for formulating and operationalizing a marketing strategy that is targeted, actionable, measurable, and executed. You will be accountable for the Marketing vision articulation and accelerating new business growth, working in strong collaboration with the sales and support, product team, and infrastructure organizations. You are expected to work with senior-level stakeholders and hands-on teams to drive execution and ensure customer satisfaction and revenue growth, building a best-in-class global team to support these efforts.
This is an FT, salaried, and fully remote position reporting to the Chief Revenue Officer. The compensation package is $120-150K base salary, incentives and benefits based on applied experience, geographic location, and other factors identified by the hiring committee.
Responsibilities
- Define and execute the strategy for the ongoing expansion of customer reach and acquisition
- Ownership of the content marketing and brand strategy
- Create and optimize sales and marketing collateral, own email and product marketing campaign and communications
- Drive integrated multi-channel marketing channel growth program to optimize the customer experience across the lifecycle journey from discovery, consideration, evaluation, nurture, purchase, and adoption to retention
- Leverage customer insights and constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks to recommend strategies and tactics.
- Make recommendations based on data analysis and usability testing to improve the customer experience and optimize demand, margin, and conversion.
- Maximize online revenue and ROI generated by marketing programs by increasing customer retention and acquiring customers within acquisition cost goals
- Plan and execute digital marketing, including search, paid, social media, marketing database, media, and display advertising campaigns.
- Collaborate with clients and account/media teams to develop strategies and apply media solutions to overall client objectives and KPIs with a primary focus on search campaigns and display marketing
- Monitor and optimize campaigns across AdWords, LinkedIn, and digital marketing platforms
- Analyze prospect user behavior, conversion data, customer journeys, funnel analysis, etc. to provide intelligent analysis and action plans
- Measure and report performance of all marketing campaigns, and assess against goals
- Participate in Account-Based Marketing activities, strategizing how to build brand awareness at target accounts
- Brainstorm new and creative growth strategies
- Develop content campaigns and track effectiveness to deliver ROI
- Perform Market and Competitive Research
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Help establish best practices across the enterprise and facilitate knowledge sharing.
Required Skills
- 8 years of marketing and sales experience with at least 3 years experience in SaaS-based adult learning, expertise in customer acquisition, engagement, and retention, and superb data-driven customer experience focus and B2B experience is strongly preferred.
- Solid understanding of content optimization, social media, email marketing, SEO and SEM, and multi-channel marketing, as well as familiarity with CMS, and ABM platforms, LinkedIn Ads, Google Ads, and Analytics
- Bachelor’s degree or equivalent work experience
- Experience with Hubspot marketing required or advanced expertise in other CRM marketing tools.
- Proactive leadership, with the ability to define and translate strategic planning into tactical execution, driving multiple concurrent projects to take initiatives from concept to optimized deployment - you have a strong sense of urgency and ownership to deliver solid results.
- Strong communication and interpersonal skills, with a highly collaborative mindset - you listen, seek to understand, facilitate difficult conversations, communicate your vision, and are courageous with differing points of view, balancing perspectives, driving to outcomes.
- Self-starter with a high degree of personal initiative and ability to work independently and manage ambiguity, high energy, and result-oriented proactive execution.
- Excellent project management skills - track record of delivering projects on time and budget.
Core Competencies
- Adapts to New Situations
- Builds an Inclusive Culture
- Delivers High Impact Work
- Demonstrates a Growth Mindset
- Demonstrates Technical Aptitude
Job Summary
Full Time
IT Outsourcing & Consulting
$161k-207k (estimate)
09/10/2022
02/16/2023
mursion.com
SAN FRANCISCO, CA
50 - 100
2015
MARK ATKINSON
$10M - $50M
Software & Cloud Computing
Related Companies
About Mursion
Mursion is the virtual reality environment where professionals practice and master the complex interpersonal skills necessary to be effective in high-stakes professions. Used by a wide range of innovative organizations in healthcare, education, hospitality, finance, and other corporate sectors, Mursion delivers customized virtual reality simulations that recreate the most demanding interpersonal challenges that professionals confront on the job every day. Mursions virtual reality platform: - Uses a combination of artificial intelligence and live actors to deliver powerful and personalized simu...lations. - Provides a wide range of immersive and authentic workplace environments in which to simulate challenging interpersonal on-the-job exchanges. - Forces learners to take risks from which they can learn how to improve their day-to-day performance. While the media has focused on virtual reality as a tool for gaming and other forms of entertainment, virtual reality simulations are on the verge of revolutionizing professional training. Simulated virtual reality role plays offer: - An engaging, efficient, and safe way to learn by doing - Practical experiences to integrate new skills into daily routines - A window into the performance abilities of key staff in global organizations - Easy-to-capture analytics that can inform future training plans Whether a professional needs to practice a challenging interpersonal skill, or is ready to demonstrate his or her mastery of that skill in an authentic form of performance assessment, Mursion is the platform to simulate real- world human interactions that can make or break careers. To learn more about Mursion, please visit our website: www.mursion.com
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The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
01/14/2022: Fort Smith, AR
They typically manage marketing of a business, organization, particular product or group of products.
01/02/2022: Chico, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
02/28/2022: Charleston, SC
Step 3: View the best colleges and universities for Director of Marketing.
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