Description

• Define the strategy for performance and competitive reporting solutions (business logic, data visualization, data feeds, and taxonomy). 
• Contribute to offshoring strategy through the definition and implementation of process (e.g., automation).
• Ensure documented data requirements from client teams including the Marketing Intelligence & Science team to understand the measurement framework, the most critical metrics to implement for database build and business logic for data stitching.
• Maintain API connections for data access and ingestion and contribute to the development of the API roadmap.
• Support Associates up to Managers on the creation of the taxonomy and support the adoption by activation teams.
• Support Associates up to Managers on retrieving, compiling, and formatting of large volumes of data (ETL),

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 5 – 8 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency.
• Experience in database structure work and in building dashboards with Tableau and/or Power BI, Google Data Studio, Datorama, and Domo is required; knowledge of visual techniques for data analysis and presentation is a plus.
• Experience with Alteryx for business logic design required as well as ability to operate in Cloud environment (Azure. GCP, AWS, IBM data cloud pack).
• Experience working with SQL or Python. Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred.