Summary:

Christie’s International Real Estate is seeking an organized and driven Social Media Manager to assist in the management and execution of social media programs and efforts. The Social Media Manager will report to the CMO and will implement organic and paid initiatives for the Christie’s International Real Estate brand. Partnering with the CMO and marketing team, this role will create visionary brand storytelling that drives differentiated awareness and creates a strong emotional connection with audiences. The manager will focus on spearheading strategy, content creation, adoption, best practices, and innovation, as well as oversee execution of social media globally to help grow social follower base and increase engagement across multiple channels.

The manager will translate the firm’s culture, vision and brand and bring it to life through organic and paid social media, in support of marketing and strategic business objectives.

To succeed in this role the candidate should have a proven track record of increasing engagement and follower growth, a creative eye and ability to push the boundaries on new and innovative ideas, extensive knowledge of all social media platforms, trends, and strategy, excellent time management skills, is organized, can excel at both written and verbal communication, and can develop content and effectively use multiple social media platforms organically and through paid campaigns.

Duties:

• social media campaigns and overall yearly strategy with emphasis on video content, views, and engagement
• day to day tasks and goals of Social Media Coordinator
• programs for training and adoption of social media across the firm globally and build a network of ambassadors within the organization and our affiliates and agents
• KPIs and KRAs for social media campaigns
• detailed engagement tactics across all platforms
• relationships with social media influencers to develop a strong network
• content and manage content creators
• effectively to all stakeholders including senior management
• yearly SWOT analysis and identify goals and audiences for each platform and create strategy to achieve goals for follower growth and impressions/reach
• paid social strategy for content amplification and distribution for initiatives
• different ways to showcase content
• and manage social templates and strategy for our agents and affiliates via C-Social
• up to date on social media news, updates, and modifications
• day management of assigned, existing social media campaigns and optimize campaigns based on performance goals and measurement framework, documenting changes and learnings
• full-life cycle marketing strategies and lead implementation of social media advertising campaigns
• campaign performance and provide actionable analysis and optimization recommendations
• a social media budget and report performance KPIs
• timelines and deliverables for social media advertising strategies
• new vendors and tactics, and provide competitive research, spending data, market analyses, trends and market-specific opportunities
• organization-wide social media best practices, guidelines, objectives and documented regulations associated with social campaigns

Qualifications:

• experience as a social media manager or a similar role for a minimum of 5 years
• track record of success in brand development, specifically in social media
• on experience in content creation and management
• ideal candidate will have global social media marketing experience across the Americas, EMEA, APAC
• creative eye and ability to envision new and innovative ideas
• in creating social media strategies
• of best practices for social media platforms
• degree in Marketing, Communications, or related field.
• use of social media dashboards such as Sprout Social, HootSuite, or Mention
• work experience of planning and executing social media paid campaigns
• to work effectively both independently and as part of a team
• organizational skills, including multitasking and time-management
• and able to multitask on several different aspects of a project or on multiple projects
• written and verbal communication skills with people of all levels of an organization
• to work effectively under pressure and produce quality work with strict deadlines
• attention to detail
• problem-solving skills
• and forward thinking
• of Real Estate a plus
• in luxury brands and goods a plus