Celadon Books, a division of Macmillan, is seeking a Marketing Manager to join our team.

This is an excting opportunity for an engaged and enthusiastis title marketer. You will oversee all aspects of developing and execusting creative, customized title marketing campaigns. This role reports to the Senior Marketing Manager. You will work closely with editors, authors, and publicists on hardcover and paperback publications across many genres including mystery/thriller, literary fiction, women's fiction, biographies and memoirs, history and politics, self-help, cookbooks, and more. The ideal candidate must possess strong project and time management skills, attention to detail and creativity.

What you'll do:

80% Title-specific consumer marketing

• Develop and execute creative marketing and consumer advertising campaigns for a wide variety of titles across genres to create awareness and drive sales
• Manage the creation of the advertising and marketing collateral for assigned titles, including writing copy, collaborating with designers, and delivering assets to vendors
• Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, book club outreach, and sweepstakes with partner brands
• Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
• Work closely with the Social Media Manager to develop organic and paid promotions across Facebook, Instagram, and TikTok
• Attend weekly publicity/marketing meetings and title specific meetings with authors and agents

10% Industry marketing and sales support

• Plan and execute trade marketing and trade advertising campaigns, including conducting bookseller mailings, placing industry ads, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
• Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
• Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed

10% Analysis and record-keeping

• Maintain budget for assigned titles
• Analyze advertising results and participate in weekly ad meetings
• Present learnings from ad campaigns and influencer marketing programs at title- specific post-mortem meetings

What you'll bring:

• Excellent communication, organization, and writing skills
• Strong understanding of social media platforms, influencer relationships, and advertising landscape across a variety of adult readerships
• Results-oriented, motivated, resourceful, and able to work independently
• Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment

Ideal Experience and Skills:

• 5 years marketing experience in trade book publishing
• College Degree or equivalent experience
• Basic InDesign and Photoshop skills
• Google Business Suite
• Ability to network with advertising execs; media buying experience a plus

This role will have an annual salary of $65,000-$70,000.

Macmillan Publishers is the U.S. trade division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany. Its publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.