Mission: To impact our communities and visitors through the power of travel.

The goal of this position is to increase Visit Anaheim’s market share of domestic and international leisure travel working in a strong team environment and driving tourism initiatives, developing partnerships, and implementing strategies to target key feeder markets. 

The responsibilities of this job include planning and implementing innovative consumer initiatives and trade efforts and positioning Anaheim and Garden Grove hotels as the base of stay to maximize the use of partner lodging facilities, attractions, transportation companies, shopping, dining, cultural and sport venues.

The Manager, Tourism Development reports to the Vice President, Tourism & Partnership.

Essential Functions:

1. Drive overnight stays and extend length of stay in Anaheim and Orange County by developing consumer and travel trade programs to grow awareness and increase demand from strategic domestic accounts and key international markets

2. Position the destination as the ideal Southern California base of stay by highlighting the key attributes of the destination in the consumer and trade markets.

3. Initiate co-op sales and marketing opportunities with key airline and trade partners to launch consumer promotions, generate demand to area hotels, and traffic to our online resources.

4. Develop co-op campaigns and opportunities with key domestic and or international partners for in-market activations integrating TID hotels to generate demand and help during off-season.

5. Develop a plan to educate, engage and incentivize Travel Trade Professionals in all key markets by promoting the Online Training Program, webinars, content and destination assets.

6. Develop a comprehensive program to target the Receptive Tour Operators with hotel participation, content ideas, destination assets, and the direct participation in RTO events.

7. Prospect, pitch and develop destination promotions to secure business opportunities that benefit the destination in off-season in collaboration with traditional and non-traditional partners.

8. Focus on the domestic and current international markets by creating and executing innovative, cost effective sales efforts, programs, and events to strengthen brand awareness and presence to help partners reach their goals by becoming an extension of their sales team.

9. Leverage existing assets and alliances to expand and develop educational resources and online tools to increase booking conversions and deliver the destination message to a broader audience.

10. Identify new tools by collaborating with the Marketing and Communications teams to design and produce customized collateral materials, online resources, web content, etc.

11. Define strategic itineraries for educational (FAM) tours to provide firsthand destination experiences for domestic and international tier-one clients.

12. Work with Communications staff in key initiatives throughout the year.

13. Provide periodic destination updates to tier-one clients and keep them updated about new developments and resources.

14. Attend conferences, product launches, and partner events as needed.

15. Prospect, identify and provide leads and referrals to partners.

16. Experience with developing and maintain budgets for market specific programs including but not limited to sales missions, fam tours, and special projects. 

17. Complete and submit expense reports, metrics, trip reports, and other administrative duties as needed.

18. Support other members of the Tourism Development Team with special projects.

19. Experience in delivering public presentations on the visitor industry in Anaheim and Orange County to travel professionals, partners, community groups, schools and colleges.

20. Perform all other duties as assigned.