Manager, Commercial/ Marketing CPD

WHO WE ARE

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

About Travel Retail

Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.

What You Will Learn:

Drive brands’ Marketing and Commercial strategy under guidance of the Marketing/ Commercial Director to increase share of market in competitive landscape with a consumer centric approach while also increasing brand’s Profit.

• Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
• Own and uncover deep consumer insights and data-driven marketing.
• Perform business & competitive analysis, marketing budget/financial control, and preparing presentations for internal and external stake holders.
• Upskill in commercial strategy and ability to influence full organization.

Responsibilities:

• Portfolio Management: Define the strategic 3-year marketing plan for the brand, while successfully monitoring the portfolio (forecasting, building the strategy and monitoring the implementation of new product launches, renovations and animating core catalogue).
• Product Launches: Forecast and implement new launches and marketing mix strategies to build engaging 360 consumer brand experiences. Monitor sell-in and sell-out performance to identify opportunities for improvement. Work hand-in-hand with Retail & Digital team to build strong go-to-market strategies.
• Budget & Forecast: Collaborate with the supply chain team and finance to align baseline catalog finished goods (FG) and tester forecasts with marketing strategies and client demands, ensuring optimized inventory levels and retail excellence.
• Internal & External Presentations: Prepare annual marketing presentations that outline the brand's strategy and novelties. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings.
• Consumer and Market Insights: Collect and analyze insights for the category and share findings with the zone to ensure the consistency of new product developments with the country’s needs while also monitoring competitive landscape.
• Monitor the retail strategy: Working hand-in-hand with the retail and education team to monitor the proper implementation of retail materials (POSM, services, etc.)
• Pricing: Conduct semi-annual pricing analysis, assessing internal and competition prices in TRAM and LMs, profitability and recommended pricing structure to suggest new prices ensuring MS% growth while contributing to valorization
• Commercial Strategy: Close collaboration with the Commercial Director on commercial strategy and achieving monthly turnover goals (while activating improved forecasting among cross-functional teams). Learn to adapt and animate an efficient multifunctional organization to mirror the retailer’s / customer’s.

COMPETENCIES

• INTEGRATOR (Listens and communicates effectively, actively networks)
• STRATEGIST (Conveys energy, thinks logically, reasons with multiple perspectives)
• PEOPLE DEVELOPER (Acts with integrity and respects others, takes charge of own development and fosters learning)
• ENTREPRENEURSHIP (Takes initiative, focuses on customers, improves performance, develops a vision, multi-tasks in fast paced environment)
• INNOVATES (Shows curiosity, brings creative solutions)
• Must have Commercial and Marketing Experience

What We Are Looking For:

Required Qualifications:

• Bachelor Degree in a relevant field required
• 3-5 years operational marketing experience
• 2 years Experience in sales/commercial
• Experience in successfully launching and managing a new product or renovation through its entire life cycle
• Proactive, ability to self-manage projects, ability to overcome obstacles independently.
• Presentation skills: ability to influence internal and external stakeholders through persuasive presentations
• Leadership skills: ability to demonstrate leadership within brand team and cross-functional partners.
• Knowledge of beauty industry, TR Americas is a plus
• Strong written, oral, and interpersonal communication skills
• Proficient with Office package and Analytics (PPT, Excel, etc.)

YOUR FUTURE TEAM

Join our dynamic marketing team at L’Oréal TRAM! As a key member, you'll spearhead innovative campaigns, collaborate on brand strategies, and contribute to the overall brand presence in the market. Bring your creativity and passion to shape the narrative of beauty in a rapidly evolving market. Exciting opportunities await for someone ready to make a significant impact in the world of luxury beauty

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.