We appreciate your interest in employment with Barry's! Barry's is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (People@Barrys.com or 323-673-0222).

Barry's is seeking a dynamic and results-oriented Brand Partnership Manager to support the Partnership Sales team by prospecting, generating qualified leads, developing new partnerships, and driving sales across the company. The Brand Partnership Manager will play a pivotal role in driving growth and revenue for Barry's, but also nurturing partnerships that drive our brand's growth and client experience. This multifaceted role requires a proven track record in supporting sales and partnership development. This is an exciting opportunity for someone passionate about sales and partnerships.

Key Responsibilities:

Brand Partnership Sales

• Develop and implement outreach strategy to Brand partners in an effort to maximize revenue
• Drive Brand partnership deals with a goal of exceeding sales quota
• Maintain and deliver detailed sales and status reports to Senior Director, Brand Partnerships as requested
• The Manager of Brand Partnerships will have commercial goals that must be achieved by developing new business prospects that convert to sales

Partnership Management

• Proactively identify, qualify, and engage potential prospecting targets for Barry's, year-round events, and content development
• Continually build a strong sales pipeline of well qualified partner revenue opportunities.
• Work collaboratively with the Senior Director of Brand Partnerships and cross functionally to research and identify areas of opportunity for revenue growth based on insights from the market
• Support the creation of partner proposals and other materials needed for the selling process (i.e. presentations, one-sheets, lists of opportunities, etc.)
• Maintain and support relationships with prospective and existing brand partners, acting as a dedicated liaison to ensure the fulfillment of partnership commitments and the delivery of value to both parties
  • Cultivate strong relationships with new partners to ensure satisfaction and retention

Activation and Execution

• Assist in the development, execution, and tracking of partnership initiatives and marketing events. This includes collaborating with internal teams to implement customized sponsorship objectives
• Track and analyze sales and partnership metrics leveraging CRM platform and other company reporting tools
• Generate reports to assess the effectiveness of current partnerships, including post-activation, monthly, and end-of-year reports

Account Planning

• Help create and manage Account Plans, tracking partnership assets, and updating progress reports for regular check-ins
• Collaborate with partners to gather necessary assets, such as creative materials, for various marketing activities while ensuring brand integrity
• Assist with the coordination of events related to brand partnerships
• Work cross functionally to closely with the Digital/Social team to monitor and track online deliverables for partners, including digital media, social, and content
• Support various other projects and tasks related to brand partnerships as needed

Requirements

• Bachelor's degree in marketing or a related field is preferred, or equivalent work experience.
• 3-5 years of experience in brand marketing, account management.
• Strong interpersonal skills with the ability to cultivate and manage relationships both internally and externally.
• Strong organizational and problem-solving skills with an ability to meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills.
• Willingness and ability to travel domestically and internationally as needed (approximately 0-20% travel).
• A self-starter with a resourceful mindset, capable of developing solutions in high-stress situations.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and the ability to learn other relevant computer programs.
• Experience with partnership marketing strategy development and implementation is a plus.
• Experience working within a marketing agency, sports team, or client-based setting is a plus.
• Experience working with Airtable is a plus.