Job Description

At Kisco Senior Living, the role of the Marketing Manager entails the development and supervision of direct marketing initiatives and branded materials across all established communities to bolster the attainment of sales lead generation targets. The core responsibility centers on overseeing the full spectrum of marketing requirements for Kisco Lifestyle Communities. This involves orchestrating the assistance of the Home Office Marketing team for graphic design, copywriting, website enhancements, eblasts, promotional resources, coordination of public relations efforts, and, when applicable, management of an Advertising agency.

Moreover, a key emphasis is placed on close collaboration with the creative manager to craft compelling copy that spans advertising, direct mail, website content, digital marketing, and collateral materials. This collaborative effort ensures alignment with Kisco Senior Living's branding and messaging standards. The ultimate objective is to meticulously plan and execute marketing campaigns aimed at amplifying leads resulting from community-specific marketing endeavors, all the while rigorously assessing Return on Investment (ROI) and diligently monitoring the budgetary allocation.

This is a Hyrbrid position and requires working from our Carlsbad California office 2-3 days a week. Travel (up to 35%) is required for this position Nationwide.

What will I do every day?

• Work with creative manager to develop concepts and copy for direct marketing campaigns (both digital and print), advertisements, and direct mail that is in line with Kisco prospect profiles and KSL branding.
• Research and book advertising for communities based on budgets, community preferences, and review the success of campaigns through lead and move-in tracking data.
• Conduct quarterly planning calls and stay apprised of marketing budgets, costs to date, and community event plans for all KSL communities.
• Coordinate with each RVP and their KSL communities to ensure comprehensive campaign schedule is supported by onsite associates, outreach, and any referral activities to ensure best participation.
• Serve as day-to-day contact for Agencies (Ad and/or PR), responsible for review of press releases and advertorials to ensure accurate brand representation.
• Analyze and summarize community resident and prospect data to provide detailed information to outside agencies for targeted direct mail and eblast list generation.
• Procure and manage the sorting and saving of purchased list for use by printers.
• Design and coordinate e-blasts, including working with each community on optimal scheduling and targeted lists; analyze open rates and CTRs to set best practices and increase engagement.
• Participate in team strategy sessions to better understand our customers and create materials that meet existing and future lead generation requirements. This includes brand concepting for new KSL communities.
• Contribute insights to the Vice President of Marketing and Revenue Management for ongoing enhancements to the marketing processes, encompassing novel technologies, initiatives, and approaches to marketing.
• Keep track of and manage community projects using company CRM, duties to include creating events, assigning tasks, keeping track of deadlines, and ensuring the system’s tasks are archived once complete.
• Use company software (Avid and Agiloft) to manage marketing invoices including review, coding, and approvals in addition to remaining knowledgeable on process for contract submittal.
• Excel at knowing Canva’s capabilities on order to execute training, creation of and publishing of templates in addition to overall account management.
• Establish logins and trouble shoot access issues for print portal and Canva for all users.
• Take part in weekly marketing conference calls with specific communities to ensure the progress and advancement of projects and priorities.
• Know and understand Kisco’s Principles, Values, and Beliefs (PVB’s) and uses them to guide all actions and decisions, including interactions with others.
• Fulfill additional responsibilities and assignments as designated or necessary, which may encompass activities such as creating corporate presentations and training materials, developing materials for new projects, crafting corporate collateral, and initiating the launch of new programs.
• Senior Marketing Manager may identify and necessitate other pertinent tasks and activities.

What will I need to be successful in this role?

• Bachelor’s degree in a relevant field.
• Extensive expertise in marketing.
• 3-5 years of experience in marketing, advertising, and graphic design.
• Proficiency in graphic design is advantageous.
• Proven track record of collaborating with external agencies for designing and executing direct marketing campaigns.
• A passion for excellence.
• A great moral compass.
• Self-directed, takes initiative, hands-on thinker, multitasker, and problem solver who proactively addresses problems and can work with minimal oversight.
• Excellent (oral and) written business communications and interpersonal skills, with the ability to present data and conclusions in an organized, concise manner at all levels within the organization and external contacts.
• Ability to work in a fast-paced, demanding environment with multiple priorities.
• Must possess the ability to work both independently, and in a team-oriented, collaborative environment.
• Must be able to travel as required.
• Must be fluent in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop and have a working knowledge of four-color printing process.
• Must have working knowledge of Microsoft Office Suite including Word, PowerPoint, and Excel.
• Must have knowledge of Internet advertising and marketing.

What’s in it for me? (Great Question!)

• You will also receive competitive pay: $85k-$105k depending on experience
• Matching 401k
• Rewards and Recognitions
• Bonus and Growth Opportunities
• Outstanding Healthcare Benefits to include unlimited PTO

 All offers of employment are subject to satisfying our pre-employment process which includes: successfully passing a drug screen, TB Test and Background Check

*Kisco Senior Living is an Equal Opportunity Employer