Description

POSITION PURPOSE

Promote awareness of brand image internally and externally.

ESSENTIAL FUNCTIONS

1. Assists with maintaining Social Media pages for the entities within the Westin/Sheraton Carlsbad Resort & Spa property, including resorts, F&B Outlets, Spa, and events. Responsible for scheduling, editing, publishing and sharing content.
2. Assists monitoring internet, social media pages, and referral platforms for company and brand reputation management.
3. Supports promoting property events through social media sources.
4. Uses metrics to measure the success of various marketing sources and tactics.
5. Helping to determine need periods for our markets and the development of campaigns.
6. Helping in overseeing projects with our PR, Social, and influencer agencies.
7. Supports digital marketing with various campaigns and project based work.
8. Follows all of the Safety and Sanitation Guidelines set forth by the CDC and GPR including but not limited to all of the COVID-19 State and County ordinances
9. Must be able to work flexible schedules including weekends and holidays

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

• Ability to be on-site and work at assigned location.
• Ability to work independently and in a group environment with excellent verbal and written communication skills, strong interpersonal and team working skills.
• Proficient with social media and presentation software such as Microsoft Office Suite, Facebook, LinkedIn, Instagram and blogs
• Proactive and action oriented with an attention to detail
• Familiar with Marketing principles
• Understanding and ability to leverage social media and digital platforms
• Develop images, logos, layouts, and other designs by hand or using design software
• Testing graphics across various media

Preferred Skills

The following skills are not necessary yet will greatly improve the strength of the individual:

• Knowledge of Adobe Creative Suite, i.e., Photoshop, Illustrator, InDesign, Acrobat.
• Graphic design and layout experience
• Social Media

QUALIFICATION STANDARDS

Education

• High School diploma or equivalent required.
• Bachelors degree or actively pursuing a degree in Marketing, Communications, Business, or affiliate preferred.

Experience

• Graphic design experience
• Experience with marketing, social media, and/or PR is preferred

Licenses or Certificates

Not applicable

Attendance:

• Regular attendance in conformance with the standards, which may be established by Westin/Sheraton Carlsbad Resort & Spa from time to time, is essential to the successful performance of this position. Employees with irregular attendance / tardies will be subject to disciplinary action, up to and including termination of employment. Upon employment, all employees are required to fully comply with Westin/Sheraton Carlsbad Resort & Spa rules and regulations, non-compliance will be subject to disciplinary action, up to and including termination of employment.
• This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

This job opportunity for employment is being made available by Grand Pacific Hotel Services, L.P., the owner and the employer of all associates working at Westin/Sheraton Carlsbad Resort & Spa. Marriott International is not the owner or operator of Westin/Sheraton Carlsbad Resort & Spa. Marriott International is not the direct or indirect employer or joint employer of any associates working at Westin/Sheraton Carlsbad Resort & Spa. Marriott International does not control, govern or regulate any aspect of recruitment or employment at Westin/Sheraton Carlsbad Resort & Spa. Marriott International is not responsible for any aspect of your application, candidacy, or employment at the resort, nor shall Marriott International be liable for the data collection, use and privacy practices of the Westin/Sheraton Carlsbad Resort & Spas owner or operator.

Qualifications