Job Description
POSITION TITLE: Director of Business Development and Marketing
FLSA STATUS: Exempt
REPORTS TO: Executive Director, Home Health and Hospice
SUPERVISES: All Home Health and Hospice Account Managers, Marketing Managers and Liaisons
DEPARTMENT: Home Health and Hospice Services
COMPANY: MHS/The Overlook – Charlton Campus
POSITION SUMMARY:
The Overlook’s Home Health and Hospice Care Organization is growing rapidly and working to implement a 2023 / 2024 Strategic Growth Plan to expand our reach. We specialize in home care and hospice services for seniors and are dedicated to accessible, quality care. We evaluate our success based on the quality of care we provide to our clients and operate with the understanding that our clients are someone’s parent, grandparent, child, friend, or neighbor.
We are looking for an experienced Sales and Marketing Director who will oversee all Business Development and Marketing efforts for our Overlook Home Health Care and Hospice businesses. In conjunction with our Executive Director of Home Health Care and Hospice, this role will focus on growth in our existing markets, as well as expansion into the Metrowest and Boston areas. This position is responsible for expanding our reach, developing and implementing strategic sales and marketing goals and plan, managing budgets and driving the performance of entire Liaison/Account Management/BD team.
POSITION DUTIES/ESSENTIAL FUNCTIONS:
Sales and Marketing Plan Development and Implementation
In conjunction with the Overlook Executive Director of Home Health Care and Hospice Develop and implement a comprehensive marketing and sales strategy to support The Overlook’s Home Health and Hospice Care strategic growth plan.
Coordinate across the continuum with other Sales and Marketing Leaders to ensure consistency in overall branding, as appropriate, and to fully leverage opportunities across the Enterprise.
Identify and leverage The Overlook Home Health Care and Hospice core strengths and market differentiators.
Identify market weaknesses and develop plans to address those weaknesses.
Outline key sales and marketing objectives and develop projections.
Prepare actionable and measurable marketing plans, identifying priorities, timetable, staffing, and required investments.
Implement marketing plans staying within established timetables.
Continuously review and evaluate plans for effectiveness and adjust as needed to reach desired results.
Develop and maintain relationships and partnerships with high level executives/influencers in health care facilities, systems and communities, as well as other potential referral partners and industry intermediaries to meet business goals
People Management
Lead, supervise, develop and provide direction to Marketing Managers, Account Managers and Liaisons.
Drive results through effective goal setting, sales forecasting and pipeline management.
Ensure maintenance of accurate records of sales and prospecting activities in Overlook’s CRM.
Support Account Managers/Liaisons in cultivating strategic relationships through phone calls, in person visits (when safe), presentations and other appropriate mediums to increase referrals and revenue.
Motivate Account Managers/Liaisons to achieve growth, performance and quality through communication, education of best practices, mentorship and coaching.
Lead relationships with key partners to ensure Account Manager/Liaisons are effectively selling our services.
Organize and lead an internal support team, as needed (leveraging existing staff) to support the implementation of the developed marketing and sales plan(s).
Create a Team culture that embodies The Overlook Culture of Excellence and our Guiding Principles.
Embrace technology and data to scale growth and operations.
Brand Development and Management
Be responsible for overall Overlook Home Health and Hospice Care brand development and brand management including our online presence, marketing messages, marketing materials, etc.
Monitor and manage The Overlook Home Health and Hospice Care online platforms (website, social media pages) for effectiveness (SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements.
POSITION REQUIREMENTS:
Bachelor’s Degree - required - in either business, public relations/marketing, health care related field or of an accredited school of nursing, physical therapy, occupational therapy or social work.
At least 5-years of proven sales leadership experience in marketing and sales management positions in senior care, in the Home Care and Hospice industry or other directly adjacent sectors including home assisted living, long term care, care coordination, etc. - required
Experience setting and implementing marketing and business development strategy, including social media, translating to actionable and measurable plans, and delivering growth results.
Previous sales experience and successful track record in identifying and building relationships to drive business results
Excellent written and verbal communication skills, as well as the ability to facilitate small-group presentations
Proven ability to effectively handle multiple priorities with exceptional organizational and time management skills
Excellent customer service and interpersonal communication skills, as well as a deeply ingrained passion for seniors to successfully nurture relationships
Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications; experienced in the use of relationship management tools for tracking leads
PHYSICAL REQUIREMENTS/WORKING CONDITIONS:
Primary work will be performed indoors in an office setting, may be exposed to the elements (heat, cold, rain, snow); walking and standing frequently; occasional lifting of up to 35 pounds.
COMMUNITY OVERVIEW:
The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty and Care Management divisions.
The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500 Residents/Patients.
The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.
THE OVERLOOK WAY:
All Team Members of The Overlook must embrace and commit to conducting themselves at all times in support of our 28 Guiding Principles, Culture of Excellence, and core values, which form the foundation of our unique culture. The Overlook strives to exceed expectations, inspire and "Do what's best for those we serve."
Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally
Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it
Compassion: understanding and empathy for others
Creativity/Innovation: thinking wildly, planning accordingly
Grace: putting people at ease, without compromising performance or outcomes
JUST SOME OF OUR BENEFITS AND PERKS:
Solid Track Record of Promoting
Team Members from within
Plenty of Free Parking
Free Daily Lunch on
Campus
Vacation, Sick, Holiday Time Floating Holidays
Travel Reimbursement
Professional Development
Flexible Spending and Health Reimbursement Accounts
Employee Assistance Programs
Tuition Reimbursement
Short Long Term Disability, Life Insurance
Medical, Dental, and Vision Insurance
Access to Fitness Center, Pool, and Onsite Massages
In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.
IND1
COMMUNITY OVERVIEW:
The Overlook is a non-profit organization operating since 1911 and offering a full continuum of care and services for older adults in MA. The organization embraces its rich history and heritage, owning and managing 218 Independent Living Apartment Homes and Cottages, 28 Enhanced Care Private Suites, a 14- Suite Assisted Living Memory Care neighborhood, 27-unit Short-term Post-Acute Rehabilitation, 112-bed Long Term Care Skilled Nursing, as well as Home Health, Hospice, Palliative Care, Private Duty and Care Management divisions.
The Overlook and its 3 subsidiaries are based in Charlton, MA, with satellite home health and hospice offices across the state. The organization employs approximately 600 talented and compassionate Team Members and serves 1,500 Residents/Patients.
The Overlook has a Vision to design a mixed-use Community beyond its singular function as a Retirement Community, a pedestrian-friendly, walkable "Village Center" environment, with select retailers, restaurants featuring fresh, locally sourced food, a brewery, a large banquet, and events center, enriching programs, health and wellness-focused on mind, body and spirit, and more. The Overlook’s bucolic setting on 450 acres of beautiful New England countryside, 16 miles of nature trails, a dog park, and a wealth of amenities offer limitless possibilities in helping us reposition our Campus.
THE OVERLOOK WAY:
All Team Members of The Overlook must embrace and commit to conducting themselves at all times in support of our 28 Guiding Principles, Culture of Excellence, and core values, which form the foundation of our unique culture. The Overlook strives to exceed expectations, inspire and "Do what's best for those we serve."
Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally
Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it
Compassion: understanding and empathy for others
Creativity/Innovation: thinking wildly, planning accordingly
Grace: putting people at ease, without compromising performance or outcomes
JUST SOME OF OUR BENEFITS AND PERKS:
Solid Track Record of Promoting
Team Members from within
Plenty of Free Parking
Free Daily Lunch on
Campus
Vacation, Sick, Holiday Time Floating Holidays
Travel Reimbursement
Professional Development
Flexible Spending and Health Reimbursement Accounts
Employee Assistance Programs
Tuition Reimbursement
Short Long Term Disability, Life Insurance
Medical, Dental, and Vision Insurance
Access to Fitness Center, Pool, and Onsite Massages
In compliance with the Americans with Disabilities Act, The Overlook will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective Team Members and incumbents to discuss potential accommodations with the employer. The Overlook is strongly committed to diversity and a workplace environment that respects, appreciates, and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, The Overlook will better serve our communities. The Overlook is an employment-at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin, pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, The Overlook prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.
HANGJukJWP

About the Company:
JobRapido