Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. 

With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. 

In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visitforhims.com andforhers.com.

About the role:

We’re looking for a Senior CRM Manager, Acquisition to join our growing Lifecycle & Retention team. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer, and is relentless at finding the levers to drive customer engagement. You understand the important role acquisition plays in retention and you know how to partner with cross-functional teams to unlock new customer-centric strategies. You know CRM is so much more than just sending emails and you’re excited to think outside the box when it comes to how to drive customer engagement.

Responsibilities:

• Lead the CRM acquisition strategy for all verticals; leveraging email, push, SMS, and in-app messages
• Build and scale our lead generation program from the ground up, including SMS opt-in
• Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre and post-click experiences with cross-functional teams
• Partner with cross-functional stakeholders from Integrated Marketing, Product Marketing, Product, Insights and more to advance acquisition and retention goals
• Develop best-in-class testing roadmaps from experimentation planning and development to scaling the learning
• Work with our product, data, and engineering teams to design and launch complex automated campaigns and ensure high-quality, error-free implementation, testing, and QA of CRM campaigns
• Work with the Director, CRM, and Sr. CRM Managers to overhaul reporting structure and dashboards to unlock program visibility internally and to cross-functional teams
• Manage, mentor, and develop a team of 1 with an opportunity to grow the team

Required:

• Bachelor’s Degree or equivalent work experience
• 5-8 years experience in CRM & Lifecycle, subscription experience a plus
• A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
• Customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making
• Ability to communicate the benefits of strategies to business audiences of all levels
• Expertise in bringing cross-functional stakeholders together to advance retention goals
• Familiarity with Braze, Iterable, Marketo, or similar ESP
• Ability to drive experimentation focused on core success metrics 
• Knowledge of HTML, CSS and email client basics
• Strong desire and curiosity to learn

Preferred:

• In-depth understanding of the healthcare, wellness, or CPG industry a plus
• Knowledge of FDA & HIPAA regulations a plus

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.