Job Summary

The Sr Product Marketing Manager responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives of the Patient Relationship Management (PRM) and Patient Demand Generation (PDG). As a Sr PMM you will work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.

We are open to this role working 100% remote within the United States. Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico or other US Territories at this time.This role is a W2 role and will not consider C2C candidates.

What You’ll Do

• Craft, initiate and lead go-to-market strategy for all PRM and PDG products
• Align internal and external messaging, creating needed sales materials, and laying out an achievable customer experience across all GTM teams (sales, marketing, product, customers success, etc.)
• Responsible for creating messaging and positioning that aligns with relevant personas and market need/fit
• Create problem statements, value propositions and clear feature/benefit statements
• Work closely with several product managers to determine the best way to position our products in relation to the HS1 portfolio, our major competitors, and customers’ needs
• Deep-dive analysis of major competitors in the PRM and PDG spaces as well as production of needed sales materials to successfully position HS1 against them (battle cards, sales decks, data sheets, white papers, customer success stories, etc.) to provide sales team with materials for presenting at sales channel events, tradeshows, and user conferences
• Seek out and understand external market forces that may change customer perception and/or needs
• Continuous understanding of the PRM/PDG customer base to understand product fit, adoption, etc., and share insights with GTM and product teams
• Work closely with the program marketing team to develop strategies and priorities for demand generation
• Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market
• Provide input for interactive marketing activities, written content, and online activity
• Assist in creating baseline marketing performance metrics and setting marketing campaign goals

Qualifications

• 5 years of experience in product marketing and/or product management
• Bachelor's Degree in Business Administration, Marketing, or a related field
• Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry
• Demonstrate knowledge and skills in 8 of the 15 categories in the Pragmatic Marketing Framework aligned with product marketing management
• Ability to mentor and teach more junior product marketing managers
• Knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs
• Ability to deliver presentations in small and large group settings
• Ability to initiate, perform and analyze market research projects
• Ability to build partnerships at all levels within the company and externally
• Ability to resolve complex issues in effective ways

The posted range for this position is $83,520.00 - $124,470 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a 10% bonus not reflected in the posted range. 

Benefits

Medical, Dental and Vision Coverage, 401K Plan with Company Match, Unlimited PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities and more.

About Henry Schein One

Henry Schein One?is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.

Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance. 

One of many reasons why Henry Schein One leads the industry is because of our products, services and most importantly, our people.

In 2022, Henry Schein One was named one of Best Companies to Work for in Utah. Click here for more information: 2022 Best Companies to Work For | Henry Schein One

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.