Job Summary: As the Marketing Coordinator at Healing House, you will be responsible for crafting compelling marketing collateral that effectively communicates the organization's story in a clear, concise, and consistent manner. Reporting to the Director of Development, you will collaborate with the creative team to develop a range of digital and printed promotional materials, including brochures, flyers, presentations, and reports.
General Accountabilities:
1. Brand Communication: Ensure consistent brand messaging across all marketing collateral.
2. Donor Engagement: Prepare donor letters, proposals, and presentations to attract prospective donors and community groups.
3. Website Management: Oversee content management and maintain current information on the organization's website.
4. Photography Coordination: Coordinate and manage project photography for marketing purposes.
5. Event Coordination: Assist in organizing open houses and events to promote Healing House initiatives.
6. Community Engagement: Foster community involvement through various marketing initiatives.
7. Social Media Management: Manage social media accounts, including content creation and engagement.
8. Brand Asset Management: Develop, implement, and manage brand assets to maintain brand integrity.
9. Content Creation: Write, organize, and maintain marketing materials to support organizational objectives.
10. Real Estate Profiles: Develop profiles for Healing House properties to showcase their features and benefits.
11. Ad Campaigns: Plan and execute ad campaigns across social media platforms.
12. Award Submissions: Prepare and submit entries for industry awards to gain recognition for Healing House achievements.
13. Industry Awareness: Stay updated on relevant community events, news, and trends to inform marketing strategies.
14. Collaboration: Work closely with the Creative Team to produce digital and printed promotional materials.
Job Qualifications:
Bachelor's degree in marketing, communications, or related field preferred.
Proficiency in WordPress and social media account management.
Experience with Canva and Photoshop is advantageous.
Knowledge of HTML preferred.
Strong graphic design skills, particularly in Adobe InDesign.
Familiarity with print production and color management.
Skills
Excellent written and verbal communication skills.
Service-oriented with the ability to work effectively with diverse personalities.
Proactive mindset with the ability to execute tasks efficiently.
Comfortable in a fast-paced, high-growth environment.
Detail-oriented with a focus on delivering results.
Strategic thinker with the ability to connect organizational objectives with industry trends.
Critical thinking and problem-solving abilities.
Ability to multitask and prioritize tasks effectively.
Deadline-driven with the initiative to take ownership of projects
Physical Demands
Physical Stamina: The role may require prolonged periods of sitting, standing, walking, and being actively engaged with patients and employees during work and employee interactions.
Lifting and Carrying: There may be occasional requirements to lift or carry lightweight equipment or materials, such as tools or paperwork.
Manual Dexterity: The position may involve tasks that require the use of hands and fingers, such as typing, writing, and handling materials.
Visual and Auditory Acuity: The may need to closely observe patients and accurately interpret verbal and non-verbal cues during calls or interviews
Mobility: The role may involve the ability to move freely within the facility to conduct interviews, attend meetings, and other office duties.
Sensory Abilities: This position may require the ability to perceive and respond to environmental and situational factors that are relevant to patient interactions.