Fuse Technologies is looking for a highly collaborative, experienced Senior Product Marketing Manager to join the team and own our most strategic launches & go-to-market initiatives. You'll drive awareness and demand for our B2B Enterprise business across various verticals and categories, and ultimately execute our biggest launches through a variety of channels 

This individual is a key hire, and will come with an ownership / GM mentality to own go-to-market strategy and execution of our products including: messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, and more. You’ll be working closely with Product, Sales, Creative, Marketing, and Customer Success teams. 

You'll love this role if you’re passionate about defining, influencing, and driving strategy for new businesses, products, and market segments.

To be successful, you must be collaborative in nature and ready to partner with multiple teams across the business, including product, program, events, brand, sales, strategy & business operations, marketing analytics, PR, and more.

Requirements

What you'll do

• Lead go-to-market efforts and launches for our ITSM solution

• Work closely with our PMM team and cross-functional teams such as events, product, program management, brand & creative, sales, marketing analytics, PR, and more to drive

• GTM initiatives, launches, and annual customer events from the bottom up (examples include: High Velocity: ITSM World Tour event and acquisition announcements )

• Raise awareness and demand for Fuse Technologies’ solution in the market, including with customers, partners, press, and industry analysts

• Lead strategic product marketing projects as needed

What You Will Do:

• Own the end-to-end GTM strategy & execution for your product lines

• Manage your products like a GM with a focus on how to improve metrics like awareness, attach rate, adoption, and customer retention.

• Ensure we hit our revenue goals through customer/partner acquisition and lifecycle campaigns.

• Educate our sales teams on products and create sales tools / collateral to help them win.

• Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Fuse Products lines of business.

• Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.

Benefits

What You Will Need

• 5-7 years of relevant experience in product marketing, strategy, or growth marketing (B2B SaaS marketing preferred).

• Outstanding storyteller - you have strong, succinct writing & communication skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments in clear and effective ways.

• Data-driven marketer - you combine intuition with data and customer empathy/research to build strategy, measure outcomes, and inform your decision making.

• Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.

• Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.

• Leader - you easily inspire, lead, and align cross-functional teams.

• Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.