Fotofab has been an innovator in photochemical machining, metal forming, and engineered manufacturing solutions for over half a century. We are an ITAR registered company with certifications in AS9100D and ISO 9001:2015. Our main facility in Northwest Chicago houses multiple etching machines and a thoroughly equipped CAE/CAD department. Our second facility based in Elk Grove Village provides best-in-class tooling, forming, and stamping solutions.Fotofab is a critical and long-standing member of The Partner Companies (TPC) family. TPC is a highly acquisitive, private equity firm comprised of U.S. manufacturers that specialize in critical parts and/or assemblies made of metals (common engineering alloys and exotics), ceramics, engineered plastics, silicon, germanium, precious metals, and more for OEMs worldwide. The companies are under common, long-term ownership and all operate autonomously while working cooperatively when shared expertise is beneficial.

Position Overview:

Due to the profitable growth and maturity of Fotofab, we are seeking a driven and analytical Marketing Specialist to join our team. This critical leader will play a vital role in developing and executing our marketing strategy as we continue to grow and diversify the business. The Marketing Specialist will be responsible for a wide range of initiatives, including the supervision of content creation and management of Fotofab’s online presence. This is an excellent opportunity for someone with a passion for marketing, and a desire to make a meaningful impact on an established and well-funded company.

This role requires an analytical mindset, the ability to collaborate cross-functionally, and a commitment to developing and maintaining a proactive marketing strategy. The right candidate will be a self-starter who proactively explores opportunities to add value as well as a fierce commitment to accomplishing company goals.

Responsibilities

• Learn/ Integrate
• Become entrenched in the business and quickly develop an understanding of Fotofab’s technical capabilities, business strategy, services, growth plans, internal and external stakeholders, customers, processes, systems, and the competitive landscape.
• Project Management
• Coordinates marketing plan including advertising, digital marketing (SEO, paid search, social), trade shows, and email and print campaigns, and updating marketing calendars.
• Plans trade shows by identifying, assembling, and executing requirements, establishing contacts and schedules, and coordinating pre/post-show communication.
• Keep promotional materials ready, working with contractors, inventorying stock, placing orders, and verifying receipts.
• Assist with website maintenance and content updates
• Lead Generation
• Develop and implement multichannel campaigns based on sales data insights.
• Guide outside Marketing Agencies to meet defined goals. This includes:
• Website – Monitor and maintain regularly
• SEO – Employ technical and on-page best practices
• Paid Search – Continually improve keyword strategy and target audience
• Content – Ensure alignment with company brand and goals
• Social Media – Verify match of brand guidelines and company strategy
• Oversee and improve lead generation tactics based on tracking the data results
• Communications
• Help manage correspondence from the sales team and external sales reps
• Build collaborative messaging with sister companies to cross-sell and promote capabilities
• Promote Fotofab’s vision, mission, and values internally throughout the year
• Work collaboratively with the sales team to ensure alignment and success of ABM initiatives
• Research, Data Analysis & Reporting
• Supports sales team by providing market trends, account analyses, and competitive analysis
• Research potential customers by evaluating market potential, product solutions needed, key players, and collaboration/cross-selling opportunities
• Conduct and relay customer satisfaction feedback
• Track and report on the effectiveness of campaigns (ROI) and lead generation tactics, including reach, messaging, and conversion
• Report New Customer data monthly, giving a breakdown of source attribution and ROI
• Monitor marketing budget by comparing and analyzing actual results with plans and forecasts

Required Skills & Qualifications:

• 3-5 years of experience in B2B marketing, preferably within technical and/or manufacturing environments
• Strong understanding of marketing principles and best practices
• Proven ability to direct or create compelling and informative content in alignment with customer demographics
• Ability to work both independently and as a team
• Track record managing multiple tasks simultaneously
• Strong presentation and business case development expertise. Solid analytical skills with a fierce attention to detail
• Systems savvy - experience with Salesforce, HubSpot, and ABM platforms (Apollo, ZoomInfo, etc.) as well as proficiency in MS office (preferred)
• Bachelor's degree in Marketing, Communications, or a related field (preferred)

Equal Employment Opportunity

It is the policy of Fotofab to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race (including natural hair and hairstyles including afros, braids, twists, and locks), religion (including religious dress and grooming practices), creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex (including pregnancy, breastfeeding, lactation, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, or military and veteran status or any other classification protected by applicable local, state or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing in a Manufacturing environment: 3 years (Required)

Work Location: In person