FocusKPI is looking for a Channel Marketing Manager / Campaign Specialistto join our client, a high-tech SaaS company.
The Channel Marketing team helps the client's partners accelerate their businesses by delivering innovative marketing programs, full-funnel campaigns and assets targeted at relevant personas. On the team, they're seeking a Channel Marketing Manager. You will work closely with the Channel Sales team and partners to support the attainment of annual Channel objectives. Ability to translate global priorities to the local market as well as utilize data and local insights to develop impactful campaigns that drive awareness, engagement, and preference in the region.
The main function of a Campaign Specialist is to ensure marketing campaigns are executed correctly and error free. A typical campaign specialist is responsible for creating marketing and advertising plans and monitoring advertising programs across various channels.
Work Location: Remote: anywhere in the US
Duration: 18 months with potential for conversion to FTE depending on performance & future status
Pay Range: $55/hr to $68/hr
Responsibilities:

• Support the work of internal and external agencies
• Measure, analyze, and report campaign performance and deliver campaign performance briefs to
  marketing and sales leadership
• Manage the procedure, implementation, tracking and measurement of marketing campaigns
• Create and execute a territory-specific strategy leveraging different sets of integrated marketing that enables partners to attract new customers and grow existing accounts
• Set up a longer term strategy per market, find empty holes and fill them in by accessing their marketing exposure per territory/country
• Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
• Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
• Define the co-marketing strategy that expands client and their partners reach
• Create an effective Development Fund program strategy that results in high ROI activities
• Understand local partner requirements for program localization and local execution support
• Conduct partner marketing readiness assessments
• Evaluate the marketing performance of partners and recommend improvements
• Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
• Partner with Marketing & Sales Analytics on defining requirements for reporting/dashboards to support regional and/or corporate initiatives
• Support collection and analysis of indirect buyer insights and audience segmentation
• Advocate on behalf of the channel sales team and partners to educate the client corporate marketing team on their needs
• Support local channel sales efforts to recruit partners that match local requirements
• Oversight of their internal resource who manages local 3rd party marketing demand generation agencies

Qualifications:

• Bachelor's degree in marketing or other relevant field, or equivalent experience/training required
• 6 years related experience is required for minimum
• Candidate should be from the Channel background and must to have Channel experience (Marketing Channel experience/background is an ideal candidate)
• Knowledge of marketing principles, social media advertising and email campigning
• Experience in digital marketing, and Salesforce (must to have)
• Candidate having webinars & events experience
• Previous experience with computer applications, such as Microsoft Word and PowerPoint, HTML, Photoshop
• Candidate need to be extremely responsible, detailed oriented, and personable
• Experience working for a software company with a channel program
• Enterprise software company experience
• Effective oral and written communication
• Builds relationships outside of the company, and has ability to meet deadlines
• Problem-solving skills
• Strategic and organizational planning skills (prioritize work requirements)

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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