To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking content to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that generates trials, sales pipeline, and ultimately, new customers.We are looking for a creative, motivated product marketing generalist to support Slack initiatives, industries and lines of business. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, use cases, sales tools, event content and enablement.Responsibilities & ImpactDevelop and refine differentiated product and industry messaging, use cases, presentations and demos to be used by the broader marketing and Sales organizationTranslate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing effortsBe the go-to-market expert for Product Marketing, working cross-functionally across Product Marketing, Enablement, Sales Strategy and Distribution.Operationalize our internal marketing communications.Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer SuccessDrive industry thought leadership at industry conferences and/or for customer meetingsLead messaging and positioning strategy and execution for target personas and industries in partnership with Sales, Campaigns, Content, and Corporate Marketing teams.Required Skills:4-8 years of Product Marketing, Industry Marketing, Sales or Go-To-Market backgroundStrong communication skills, both written and verbalAbility to strategize and craft compelling compelling messaging and customer-facing content (presentations, demo scripting, web copy, etc.)Establish good working relationships with cross-functional teams and align with global stakeholdersCollaborate with a willingness to drive hands-on tactical executionPick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)Must be able to come into a hub location multiple days a week.Preferred SkillsExperience marketing to industry and line of business customersExpertise in Salesforce products and/or other SaaS and B2B technology platformsExperience marketing to Financial Services customersA natural collaborator with a willingness to drive hands-on tactical executionExcellent written and verbal communication skillsAbility to establish excellent working relationships with cross-functional teamsGet-it-Done confidence to pick up and lead new projects even in the face of ambiguityA winning attitude that inspires optimism, fun, and the desire to always be learning!Experience with the Salesforce products and/or other SaaS and B2B technology platformsAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $132,800 to $225,500.For California-based roles, the base salary hiring range for this position is $132,800 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.SummaryLocation: New York - New York; Illinois - Chicago; Georgia - Atlanta; California - San FranciscoType: Full time