Company Overview

DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world’s #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people’s lives.

What you'll do

As a member of the Developer Marketing team, you will be responsible for building, executing, and measuring DocuSign’s digital marketing activities targeted at developers. In this role, you will be responsible for driving the overall digital experience across DocuSign’s Developer Center, our social media accounts and paid media in deep partnership with our Performance and Programs Marketing teams. You will measure the effectiveness of our digital marketing strategies and use data-driven insights to improve overall results. This role will work closely with our Marketing, Analytics, and Product Management teams to help craft, deploy, experiment, measure, and iterate on marketing initiatives and in-product levers that drive signups, adoption, brand awareness, and retention of customers. 

This position is an individual contributor role reporting to the Director, Developer Marketing. 

Responsibility 

• Execute and manage growth marketing campaigns, including defining, measuring and tracking key developer metrics 
• Iterate and optimize metrics in close collaboration with the Analytic teams 
• Partner closely with Performance Marketing, Developer Programs, Product Marketing, Event Marketing and Lifecycle Marketing teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns 
• Segment and run growth experiments for developer audiences 
• Design and work closely with Product and Engineering teams to build personalization into all customer touchpoints
• Execute and analyze A/B test plans to improve engagement performance and conversion rates
• Manage the budget for all developer performance marketing activities
• Collaborate with cross-functional teams to develop new assets for each stage of the customer journey
• Measure each experiment, document findings, share broadly with cross-functional stakeholders and make recommendations for future use 
• Develop and execute data-driven digital marketing strategies targeted at developers, with the goal of driving developer adoption, increasing brand awareness, and optimizing user acquisition and engagement
• Plan and execute digital campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media, email marketing, and content marketing
• Create and optimize digital advertising campaigns, including ad copy creation, targeting, and performance tracking
• Create content for and manage developer focused social media content and strategy

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic 

• 5 years in total SaaS Marketing experience with a mix of digital and growth 
• 1 years of experience in Community Management and/or Social Media 

Preferred 

• Experience planning and executing programs across the customer journey
• Experience in SEM and SEO 
• Strong desire to keep learning and stay on top of growth and social media craft
• Proven self-starter who seeks out growth opportunities and projects and is capable of completing them start-to-finish cross-functionally
• Exceptional written communication skills
• Excellent cross-organizational collaboration skills with the ability to work across the team and roles, synthesize viewpoints and reach consensus through ambiguity
• Deep understanding and passion for developers and developer culture
• Social media copywriting skills and experience with the ability to take big ideas and longer content and synthesize them into many bite-sized posts

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $93,500 - $143,175 base salary

Illinois and Colorado: $87,400 - $120,175 base salary

Washington and New York (including NYC metro area): $87,400 - $128,525 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures. If you need such an accommodation, including if you need accommodation to properly utilize our online system, you may contact us at accommodations@docusign.com.

If you experience any technical difficulties or issues during the application process, or with our interview tools, please reach out to us at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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