24 Digital Marketing Specialist (Search/PPC/Adwords) Jobs in Baltimore, MD
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Crossroads Interactive, LLC is Hiring a Digital Marketing Specialist (Search/PPC/Adwords) Near Baltimore, MD
Google Search & PPC Manager Responsibilities
Include:
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
Job brief
We are looking for a Google Search and PPC (Pay Per Click) Manager to run Adwords/PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of SEO, PPC and SEM trends
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
Schedule:
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Google Analytics: 3 years (Preferred)
- Google AdWords: 3 years (Preferred)
Work Location: Multiple locations
Job Summary
Full Time
$69k-87k (estimate)
03/27/2024
04/06/2024
thexroadz.com
Baltimore, OH
<25
Related Companies
The job skills required for Digital Marketing Specialist (Search/PPC/Adwords) include Digital Marketing, Google Analytics, SEM, HTML, KPI, Google AdWords, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist (Search/PPC/Adwords). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist (Search/PPC/Adwords). Select any job title you are interested in and start to search job requirements.
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Quotes from people on Digital Marketing Specialist job description and responsibilities
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