Description

Marketing Specialist

Job Description

Location : Hybrid - Corporate Classification : Full-time, Exempt

Department : Marketing Reports to : Head of Marketing

Position Category : Non-Managerial Last Revised : March 2024

At ClareMedica, exceptional is the standard.

Driven by our purpose to enhance the lives of the seniors in the communities where we have the privilege to work, live, and play, the ClareMedica team is comprised of the brightest and best in their fields of expertise.

From clinical excellence to unparalleled administrative support and beyond, we’re working together to help seniors live happier, healthier, fuller lives.

That kind of teamwork and passion for excelling can only exist in a workplace that fosters employees’ growth and wellness and where their full potential and value are realized.

At ClareMedica, we’re excited about great people like you. We’re even more excited to support you with the resources, training, benefits, competitive compensation, and more to help you thrive and succeed in our communities.

Opportunity awaits welcome to ClareMedica.

ESSENTIAL FUNCTIONS :

The Marketing Specialist role requires a multifaceted skill set encompassing digital, social media, print, copywriting, and editorial marketing.

This position is pivotal in supporting brand, marketing, and communications strategies while ensuring swift execution and high-quality deliverables.

The ideal candidate thrives in a dynamic environment and possesses a keen eye for detail along with strong project management capabilities.

DUTIES AND RESPONSIBILITIES :

• Execute marketing initiatives across various channels including website management, display advertising, online reviews, email marketing, SEO / SEM, and social media.
• Contribute to the planning of marketing and communications activities by conducting research to identify relevant communication needs.
• Track, analyze, and report marketing performance metrics including email and social campaigns, web analytics, and ROI.
• Manage marketing calendars and schedules, coordinating campaigns, events, and related activities.
• Develop compelling content such as articles, emails, and social media posts to support marketing campaigns.
• Monitor online reviews and engage with customers to maintain brand reputation.
• Collaborate with agencies and vendors to execute marketing campaigns effectively.
• Support marketing operations including project management, vendor relations, invoice processing, and policy maintenance.

SUPERVISORY RESPONSIBILITIES

This position does not have supervisory responsibilities.

QUALIFICATIONS / REQUIREMENTS

• Demonstrated competence in creating various communication materials including brochures, advertisements, web content, presentations.
• Experience in digital advertising and familiarity with project management principles.
• Strong communication skills and the ability to adapt messaging for diverse audiences.
• Project and time management skills with demonstrated ability to reliably meet deadlines.
• Excellent Verbal and Written communication skills in English.
• Bilingual is a plus.

WORKING CONDITIONS

General office working conditions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential function.

• While performing the duties of this job, the employee will be required to stand / walk for extended periods of time; sit;
• use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs, balance; stoop, kneel, crouch or crawl;

talk or hear. The employee must occasionally lift and or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust to focus.

Manual dexterity is required to use desktop computers and peripherals.

WORK ENVIRONMENT

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of his job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

TRAVEL

Local travel may be required for this role.

SAFETY HAZARD OF THE JOB

Minimal Hazards

This job description does not list all the duties and responsibilities of the job. You may be asked by supervisors or managers to perform other instruction, duties, and responsibilities, as appropriate.

You will be evaluated in part based upon your performance of the duties and responsibilities identified in this job description.

Management has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment any time, with or without cause.

Employee Print Name : Date :

Employee Signature :

Last updated : 2024-03-26