CHAMINADE UNIVERSITY OF HONOLULU

JOB DESCRIPTION

MISSION STATEMENT

Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service and successful careers. Guided by its Catholic, Marianist and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.

I. Position Information

Title: Integrated Marketing Manager

Department: University Communication & Marketing

Exempt 

Full Time 

II. Position Summary

The post holder will develop, execute and manage the University’s digital presence for enrollment marketing across all paid channels based using data and thoughtful analysis of stated priorities and investments. She/he will report the University’s efforts with industry standard metrics using key performance indicators and/or identified strategic objectives. In a media-consumption environment where change is constant, agility, collaboration and persistence will be the mantras for this individual’s success in the specific area of enrollment marketing.

III. Reports to:

Direct Report to: Vice President of University Communications and Marketing (UCM)

IV. Essential Duties and Responsibilities

• Responsible for driving acquisition, engagement and conversion across all paid digital marketing efforts through proven traditional and emerging media strategies
• Responsible for email communication campaigns for prospective student populations
• Lead and execute digital marketing efforts for the university's suite of degree offerings. Continually research and utilize best practices for higher education marketing
• Work closely and seamlessly with team and university stakeholders to bring common goals to fruition through thoughtful collaboration, data-informed decision making and shared ownership
• Continually research consumption behavior of target audiences with a focus on user testing. Fully understand the competitive landscape, monitor, report and provide market insights and updates as it relates to digital marketing activities.
• Collaborate with team stakeholders to optimize website user experience from paid digital marketing efforts
• Manage all marketing campaigns using paid media (Google, Google AdWords, Facebook Business Manager, LinkedIn Advertising and comparable providers)
• Versed at digital marketing analytics (i.e. Google Ads and Google Analytics) and measuring ROI to improve lead conversion from all channels
• Lead measurement and tracking of marketing initiatives and report learnings and recommendations on a monthly basis

V. Disclaimer

This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.

VI. Education and Experience

Minimum

Bachelor’s degree in Marketing, Business, Finance or Digital Media with a minimum

five years of digital marketing-focused experience strongly preferred

VII. Required Knowledge, Skills & Abilities 

• Excellent ability to develop and execute strategic campaigns while maximizing allocated budgets through integrated multichannel marketing planning
• Proven collaborator who is thoughtful and team-oriented in philosophy, approach
• and actions
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
• Thrives in fast-paced team environments employing multiple, concurrent initiatives
• Excellent analytical and problem-solving skills
• Extensive experience in optimizing marketing funnel from brand/program awareness to conversion to retention
• Strong understanding of how all digital marketing channels function including experience with SEO/SEM, CRM and UX/UI web design
• Exceptional knowledge of and appetite to employ emerging digital and integrated
• marketing tactics
• Outstanding interpersonal, communication and presentation skills
• Results-oriented with high standards for self and team
• Demonstrated ability to establish and maintain effective working relationships with staff, faculty, students and community members of diverse academic, socio-economic, cultural and ethnic backgrounds.
• Highly organized with strong personal management skills in order to meet the needs of a dynamic environment
• High integrity and ethical standards

VIII. Physical Requirements

Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to lift 20 pounds, walk the campus with ease, and have excellent motor skills. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.

IX. Other Requirements: 

• This is a full time, exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required. Must be willing and able to work occasional nights and weekends and have a varying schedule when required
• Performs such similar, comparable or related duties as may be assigned or required
• Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
• The employee is expected to adhere to all University policies while employed. The policies can be found at https://chaminade.edu/compliance/resources/ or on the employee Share Portal

X. Marianist Identity/Native Hawaiian & Pacific Island Serving: 

An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University. Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.