Company Description
TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world's most technically-advanced, high-performance workwear. Today's trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on TRUEWERK.com and Amazon, and outfits businesses via its enterprise uniform program.
Job Description
Truewerk is seeking a detail-oriented and results-driven Lifecycle Marketing Specialist based in Denver, Colorado to join our marketing team. This junior role will be responsible for executing, monitoring, and optimizing all aspects of email, app, and SMS marketing communications, from data collection to consumer sends. This role requires proficiency in leveraging various ad tech and CRM platforms to drive engagement with our email and SMS programs.
This role reports to the Senior Manager of CRM and Lifecycle Marketing and works closely with team members across Sales, Marketing, and Product Management.
The position is based in Denver, CO with flexibility to work remotely based on business needs.
Salary Range: $55,000-$65,000 per year base salary bonus
What you'll do

• Campaign Execution: Build and deploy email and SMS marketing campaigns using our ad tech and CRM platforms.
• Quality Assurance: Perform quality assurance checks on creative assets, triggering logic and audience segmentation to ensure the right content is delivered to the right audience at the right time.
• Segmentation Management: Collaborate with the Senior Manager of Lifecycle Marketing to manage customer and list segmentation, ensuring campaigns are tailored to specific audience segments.
• Analytics and Optimization: Monitor campaign analytics and key performance indicators to optimize the effectiveness of email campaigns and drive continuous improvement.
• Collaboration and Coordination: Work closely with digital copywriters and creative teams to ensure timely release of assets and maintain brand consistency across all communications.
• Industry Trends and Innovation: Stay abreast of current industry trends and best practices within email marketing and implement innovative strategies to enhance campaign performance.
• Compliance and Deliverability: Assist in monitoring email deliverability, data hygiene, subscription management, and compliance with global opt-in laws and regulations.

Qualifications
Experience

• 1 year of proven experience managing automated email/SMS programs
• Prior exposure to marketing in a DTC eCommerce business
• Tendency toward goal-oriented, process-focused roles in media or marketing
• Familiarity with audience segmentation and list management

Technical Skills

• Familiarity with Klaviyo or similar mid-market ESP's a must (Mailchimp, Bluecore, Listrak, Salesforce Marketing Cloud, Marketo)
• Comfortable with spreadsheets and performance reporting (Microsoft Excel, Google Sheets)
• Strong project management skills with the ability to prioritize and manage multiple tasks while adhering to deadlines and being flexible with real time changes

Key Competencies

• Enthusiasm for the Truewerk brand and industry
• Detail-oriented and meticulous with strong analytical skills
• A love of technology with a strong desire to learn in a fast-paced, performance-focused environment
• Excellent communication skills and the ability to ability to work cross-functionally with team members across sales, marketing, and product management

Work Location and Travel

• Candidates in the Denver area work a hybrid schedule with some days spent in our office
• All team members should have interest and ability to occasionally visit customers, partners, and industry events
• Relocation assistance is not provided by Truewerk

Don't meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience or education doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Additional Information
Why Truewerk

• 100% paid employee Health Care coverage for Colorado employees with equivalent contribution to ICHRA for employees located outside Colorado
• 100% paid employee Dental coverage and optional Vision coverage, nationwide
• Affordable coverage for dependents and domestic partners
• Optional Truewerk-funded HSA account
• Employer-paid Group Term Life and AD&D insurance
• Employer-paid Short-Term Disability coverage
• Optional Long-Term Disability Coverage
• Automatic monthly technology stipend
• Flexible Vacation Policy - and we use it!
• Yearly Bonus based on personal and company performance
• Workwear for you and discounts for friends and family
• Fun, casual, open-office environment
• Opportunities to work from home
• Flexible schedules; we honor what matters in your life
• Strong commitment to diversity, equity, and inclusion

Truewerk is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and local laws.
Applications for this job are expected to be accepted through April 15, 2024.
Videos To Watch
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