About the Membership Team:The Membership team leads efforts on behalf of our nearly 48,000 member households who are key supporters of advancing the Academy’s important mission. Key Responsibilities:Lead strategy and implementation of the multi-channel direct response program that includes direct mail, email, retargeting, digital and social advertisingManage relationships and contracts with external direct response vendors, mail house, list brokers, etc., and lead Requests for Proposal process for future product launchesDevelop strategy and lead execution renewal program tactics representing $5.5M in earned revenue; drive tests on creative and offers to ensure incremental response rates; ensure reporting dashboards are implemented and leverage analytics to optimize revenueDevelop marketing plans and implement strategy and tactics in support of launching or relaunching membership programs, such as Gift Memberships or other offeringsDrive marketing strategy for the Annual Membership Subscription Plan and Annual Autorenewal programs; make recommendations on marketing opportunities to increase member penetration and enrollmentEngage in annual budget planning, submit and track invoices on a monthly basis; find efficiencies and partner with the Director of Membership to ensure the best execution and return on the annual membership marketing budgetPartner with membership program manager and internal partners to manage targeting, touchpoints and timing of all communications to active/lapsed membersCreate an effective membership upgrade and small donation ask strategy and partner with the Development team to support funnel upgrade targeting, tactics and conversionsBuild reporting dashboards in partnership with internal and external partnersEnsure each sales channels (web, contact center, box office) are optimized; lead efforts to put digital and in-person upsell strategies in place and sales collateral and other resources are up-to-date Support membership team on daytime and occasional night-time and weekend events Perform other job-related duties as assignedQualifications:Experience and/or Education:BA/BS in Marketing, Communications or related field or equivalent experience preferred 5 years of experience in direct response marketing, including direct mail, email, digital and social media advertising 2 years of experience in non-profit membership and/or marketingProven track record in using data and analytics to make strategic marketing decisionsExperience in querying databases, extracting mailing lists, and building basic reports required Solid experience with project management required Skills and Abilities: Ability to work as part of a team and collaborate well with colleagues toward mutual goals. Ability to work efficiently and communicate with staff, cross-functional teams and external customers from different backgrounds, identities and experiences.Ability to work both independently and as a collaborative team member to do what is necessary to optimize membership revenueStrong oral and written communication skillsStrong analytical and problem solving skills, as well as operational effectivenessStrong organizational and multitasking skills with acute attention to detailAbility to execute multiple projects simultaneously and work in a deadline-driven environmentDemonstrated professional communication skills and demeanorPassion for the Academy mission and interest in science and sustainabilityPhysical Environment:To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.Ability to perform repetitive motions 50% of the time. Hybrid work environment: required to be onsite 2-3 days a week