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A critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Additionally, this role will drive marketing strategy for our Athleta Girl category, which is a critical high growth category of the business. His/her mandate is to grow brand awareness, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to Athleta Girl and our brand on the whole.
Full Time
Retail
$177k-221k (estimate)
05/12/2024
07/11/2024
athleta.gap.com
NEW YORK, NY
>50,000
1998
Product/Brand/Service
<$5M
Retail
Athleta is a designer and online retailer of women's sportswear that includes yoga and athletic apparels.
The following is the career advancement route for Senior Manager, Brand Marketing positions, which can be used as a reference in future career path planning. As a Senior Manager, Brand Marketing, it can be promoted into senior positions as a Top Category Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Manager, Brand Marketing. You can explore the career advancement for a Senior Manager, Brand Marketing below and select your interested title to get hiring information.