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A critical senior leadership team member of the Athleta Marketing Team, the Senior Director of Brand Marketing leads and acts as the guardian of Athleta and Athleta Girl’s short and long term brand vision and strategies, ensuring they come to life across brand touchpoints. He/she also oversees the brand strategy development for new businesses and brands.
Additionally, the Senior Director of Brand Marketing is responsible for the development of Athleta and Athleta Girl’s annual and seasonal omni marketing and messaging strategies and plans that grow brand awareness, drive traffic (new and existing), conversion, engagement and profitability that meet or exceed Athleta’s budgeted sales and earnings goals.
The Director of Athleta Women’s Marketing and the Director of Athleta Girl Marketing report into this role.
Full Time
Retail
$210k-258k (estimate)
05/26/2024
07/25/2024
athleta.gap.com
NEW YORK, NY
>50,000
1998
Product/Brand/Service
<$5M
Retail
Athleta is a designer and online retailer of women's sportswear that includes yoga and athletic apparels.