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Caliber Financial Services
Overland Park, KS | Full Time
$85k-111k (estimate)
3 Months Ago
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Hantover INC
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Overland Park, KS | Full Time
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Lever1 - Internal
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KwiKom Communications
Overland Park, KS | Full Time
$65k-88k (estimate)
1 Month Ago
Marketing Manager
$85k-111k (estimate)
Full Time 3 Months Ago
Save

Caliber Financial Services is Hiring a Marketing Manager Near Overland Park, KS

Job description
Job Title: Marketing Manager
Department: Marketing
Reports To: Director of Channel Marketing
Position location: This is a limited remote position. Candidates MUST reside in KS, MO, or OK. No exceptions.
Marketing Manager
In this essential role, you will be responsible for managing Hubspot, the marketing automation platform, and fully leveraging its capabilities to drive customer acquisition and retention. You'll work closely with key stakeholders to implement all initiatives through Hubspot. You will develop and manage the infrastructure and strategy for all electronic communications for our consumer lending brands. This includes lead generation, lead nurturing, cart abandonment, recovery and remarketing communications via email, SMS, ringless voicemail, direct mail, and display advertising.
The right candidate for this position has a proven track record of sourcing the right set of platforms, tools, and partners and integrating them into a multichannel marketing/communications system that supports essential revenue generating and compliance programs and allows for accurate attribution of traffic sources.
Essential Duties
  • Source and manage all marketing and communications platforms
  • Coordinate with marketing channel managers to develop marcomm automation strategies
  • Assist in developing marketing collateral A/B and multivariate tests
  • Assist in developing delivery strategy A/B and multivariate tests
  • Implement and optimize bulk and triggered marketing campaigns
  • Implement and optimize transactional support touchpoints
  • Maximize deliverability through all channels
  • Work with Compliance to ensure adherence to CANSPAM, TCPA and other electronic communication governance
  • Research new products and services to enrich marketing and communication capabilities and strategies
Qualifications
  • Experience developing, managing and using marketing automation platforms such as Hubspot, Twilio, Marketo, SendGrid etc..
  • Experience in a Fintech, Financial Services or other underwritten product environment highly preferred
  • Experience developing and managing Google Analytics implementations
  • Experience managing other third-party marketing programs and web-based applications such as Zapier, Zendesk, survey building a plus
  • Experience in building requirements for database queries, list pulls and data hygiene efforts
  • Bachelor's degree or an equivalent combination of education and directly related experience
  • 3-5 years of relevant work experience
  • Excellent analytical and oral skills
  • Problem-solver with the ability to anticipate needs and develop project plans
  • Experience working with Acquisition & Marketing teams to develop business requirements
  • High level of independence with a growth-oriented mindset
Work Environment
This is a limited remote position. Candidates MUST reside in KS, MO, or OK in order to be considered. No exceptions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job Summary

JOB TYPE

Full Time

SALARY

$85k-111k (estimate)

POST DATE

01/12/2024

EXPIRATION DATE

05/06/2024

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Caliber Financial Services
Full Time
$45k-55k (estimate)
2 Weeks Ago
Caliber Financial Services
Full Time
$88k-104k (estimate)
2 Weeks Ago
Caliber Financial Services
Full Time
$84k-106k (estimate)
4 Weeks Ago

The job skills required for Marketing Manager include Initiative, Marketing Automation, Marketing Communications, Lead Generation, Channel Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

01/18/2022: Little Rock, AR

Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

12/13/2021: Lowell, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

12/20/2021: Virginia Beach, VA

Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

02/21/2022: Chicago, IL

Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

02/12/2022: Bergenfield, NJ

Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

01/02/2022: Moline, IL

Step 3: View the best colleges and universities for Marketing Manager.

Butler University
Carroll College
Cooper Union
High Point University
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Providence College
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