Reports to: Director of Digital Fundraising & Marketing

Location: Oakland, CAThis position is not remote in NY/NJ & CT the greater metropolitan area. It is only open to authorized workers in the United States who reside in existing buildOn regions, as listed above.

FLSA: Full Time/Exempt

Schedule: Monday-Friday with weekday evenings and/or Saturdays required, up to 10% domestic and international travel required

For Consideration: Please upload a resume, cover letter and provide responses to the application questions on our Careers page.

Salary: $50 - $60k

Digital Marketing Manager

As a member of buildOn's marketing team, the Digital Marketing Manager is responsible for contributing to the strategy and managing the execution of the buildOn donor journey from awareness to advocacy for current and potential small, mid-level, and major gift donors, using strong digital marketing, storytelling, and communications skills. This position will play a pivotal role in creating content and stories, digital fundraising campaigns, and stewardship tools to grow and maintain giving to buildOn. Our goal is to ensure that every donor and partner understands the profound impact of their contribution and knows that they are an integral member of our movement. 

The Digital Marketing Manager will report to the Director of Digital Marketing & Fundraising. They will work in close partnership with the Vice President of Marketing and the Development team. This position is an excellent opportunity to put your skills in traditional and digital marketing, storytelling, and fundraising into practice empowering youth to transform their communities around the world through service and education.

Responsibilities 

• Manage the digital marketing and communication strategy of the five-step buildOn Donor Journey for segments of small, mid-level, and major gift donors - Awareness (1), Consideration (2), Conversion (3), Loyalty (4), Advocacy (5). 
• Co-create and execute digital fundraising campaigns for target audiences across email, social media, website, digital advertising, and other channels.
• Serve as buildOn’s social media lead, responsible for owning the social strategy including the content calendars, creating and scheduling content, sparking and participating in conversations with supporters, and building new followers.
• Create content and content plans utilizing blogs/web content, social content, email content, and more. 
• Collaborate with the team on the email communication strategy for key segments of buildOn supporters.
• Develop and optimize automated marketing journeys using PARDOT and Salesforce.
• Measure, analyze, and optimize your efforts using marketing analytics best practices and KPIs, in particular growing the engagement rate of social media channels.

What You’ll Need to Succeed

• You are committed to changing the world. You believe in buildOn’s mission and are committed to equality and service. You are as comfortable in a Bronx High School, or in West Africa, as you are at your desk.
• You understand the fundamentals of a marketing/customer journey and know how to use digital tools to move donors through the steps from Awareness to Advocacy. 
• You are a digital native and an expert on social media trends and usage.
• You are a brilliant writer, editor, and storyteller. You know how to create compelling content that will pull people into the buildOn mission – and how to coach others to create outstanding content. 
• You are obsessed with quality. You have an intense focus on creating and launching only the highest quality, most compelling, and visually dynamic creative work possible. 
• You are focused on the customer. You strive to provide consistently high internal and external stakeholder satisfaction. 
• You communicate persuasively. You can plan and deliver oral, written, and visual communications and stories that move people to action. 
• You are collaborative. You develop, maintain, and strengthen partnerships with people inside and outside the organization. 
• You lead by example and elevate expectations around performance. You are skilled at coaching and performance management. 
• You are entrepreneurial. If you don’t have the tools you need to be successful, you will find them. Challenges don’t overwhelm you, and you have the tenacity to overcome them. You know when to ask for help — and when to figure it out yourself. 
• You are strategic. You are focused on achieving your goals and spend your energy on the ideas and tasks to get you there. 

Required Qualifications

• BA/BS in Marketing, Business, Digital Media, Communications, English, Journalism, or a related field.
• Minimum 3 years of experience in marketing, communications, or fundraising. 
• Experience in the nonprofit industry preferred, but consideration will be given to candidates who demonstrate skills and experience in for-profit in growing engaged constituent communities. 
• Experience managing engaging social media accounts.
• Superior writing and editing skills, as well as experience with email marketing and marketing automation platforms (Pardot or similar), social media platforms, web basics, SEM/SEO, and the Adobe Creative Suite, are a must. 
• Experience writing and developing content for customer/donor conversion. 
• WordPress, HTML, and other programming languages are a plus. 
• The ability to tell stories through video/film or photography is a plus.

What You'll Learn

As part of your professional development at buildOn you will learn how to become a Constructive Leader. Constructive Leadership is a method of building leaders that inspires solidarity and unleashes our courage, resilience, empathy, and passion for the possible. And Constructive Leadership is only ignited through service. Constructive Leadership is how we built this organization and what we’ve learned by working at ground zero of extreme poverty and the dropout crisis for more than 30 years.

What We Offer

When you join us in this movement, you’ll enjoy a rewarding career that provides you with the benefits and flexibility you need; while ensuring that you have the opportunity to learn and grow through annual performance reviews, opportunities for advancement and professional development opportunities. 

Our Benefits

• Generous time-off policy that includes paid vacation, personal, and sick days; paid holidays along with a paid summer and end-of-year shutdown week.
• 100% insurance premium paid for medical, dental and vision along with subsidized deductibles.
• Annual performance reviews with merit increases.
• 403 (b) retirement plan with an employer match
• Pre-tax benefits (Commuter, FSA).
• Professional development opportunities.
• Up to $50 cell phone reimbursement.

Our Commitment to Equity, Diversity and Inclusion

buildOn is committed to building and maintaining an inclusive environment that drives innovation, strengthens ONE buildOn and bolsters a culture where people truly feel valued, heard and respected. buildOn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or veteran status.

To learn more about buildOn, please visit our website at www.buildOn.org.