Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: At Clorox, we strive to build more relevant, personalized experiences for our consumers. To do this, we need to know more consumers, to know more about them, and to use that insight to build new consumer experiences. The Data Strategist is a critical member of the Known Consumer Marketing team. They are responsible for acquiring first party data, enriching our first party data and ensuring we’re improving value creation in Paid Media. Across these three areas (acquisition, enrichment and First Party Data activation), the Data Strategist’s over-arching responsibilities include: Build best-in-class capabilities: set goals and learning agendas, embed 1PD into current processes, institutionalize standard methodologies, and continuously evolve and innovate in this space, Manage paid acquisition campaigns for the enterprise: plan and implement various acquisition campaigns, project handle technical teams and optimize media in partnership with the BUs and Analytics Deliver maximum business value: make First Party Data more useful via 3rd party data enrichment, drive adoption of 1PD Paid Media activation and embed measurement and analytics wherever possible. The ideal candidate is passionate about data, technology and where those two things meet the consumer. They should be consumer-obsessed and driven by delivering business results. Since this role sits within the larger Marketing Transformation team, a capability-innovation team embedded within Marketing @ Clorox, the ideal candidate should be motivated by changing and making tomorrow better than today. This position reports directly to the Director of Known Consumer Marketing. In this role, you will: Key Responsibilities (in descending order of importance): Lead First Party Data acquisition for the enterprise Be Clorox’s Subject Matter Authority on all things First Party Data acquisition. Establish annual BU acquisition goals and provide tracking (relative to annual goals as well as our FY25 100M goal). Understand key drivers of performance and make recommendations on acquisition tactics to drive lower cost per acquisition balanced with quality. Design Brand specific First Party Data acquisition plans to bring in all the right data, as determined by Brand’s pivotal initiatives and goals. Make recommendations to Brands on efficient partners to work with to acquire data. Handle tactical execution of Paid Acquisition campaigns, partnering with various teams including Data Operations, internal or external agencies, Human Insights and Brand Engagement, Data Privacy, Legal and IT. Work with relevant external and internal partners to maintain Paid Acquisition campaign reporting that ultimately help us understand vendor performance. Make recommendations on future campaign optimizations. Identify and work with the team to embed high-impact process optimizations across our data and tech operations. Continuously bring in external thinking and evolve/innovate Clorox’s acquisition capability. Drive adoption of First Party Data targeting in Paid Media Educate BUs and agency partners on how best to leverage 1PD in Paid Media – when to use lookalike targeting vs. retargeting, how to think about scale versus quality, when to use email vs. cookie targeting, etc. Continue to optimize BE and MTT processes to incorporate First Party Data targeted Paid Media. Conduct regular meta-analyses of 1PD targeted Paid Media, in partnership with our agency and Analytics Data Enrichment Consolidate and prioritize data enrichment requests from the BUs. Handle tactical execution of data enrichment in partnership with the Data Ops team. Handle third party data enrichment end to end including vendor management, negotiations, billing and invoicing, etc. Continue to understand the impact data enrichment has on the BUs, such as what use cases it unlocks. Ensure Clorox is follows all current legal and data privacy considerations when it comes to what enriched data we can store internally. What we look for: Skills and Abilities: A heightened and tangible passion for data and technology with a purpose. Critical, analytical problem solver: able to synthesize multiple data points, draw possible conclusions and start to think through the implications of each conclusion Results-oriented: takes accountability, ensure productive, efficient execution against priorities within encouraged time frame, delivers tangible business value. Strong project management skills: able to balance multiple campaigns for several brands at the same time Diligent: Able to drill-in and understand the complicated intricacies of the required marketing technology ecosystem to support 1PD. Strong communicator: able to understand sophisticated concepts but communicate them simply and directly to partners of varying knowledge and levels Standout colleague: able to grow and maintain strong, collaborative and respectful relationships with internal and external partners across Marketing, IT and Tech, and Legal. Education Level/Degree: 5-10 years experience in Consumer Data, First Party Data or CRM data with particular focus on: data acquisition and integrations activating first party data for marketing first party data analytics or insights Hands-on experience working directly or indirectly with different adtech/martech/data platforms such as a DMP or DSP, database or data lake environments, etc. Direct experience or confirmed understanding of Digital marketing and/or analytics Detailed understanding of marketing technology landscape and trends including; 3rd party ad server technologies, Google Web Analytics, ComScore, IRI, publisher side ad technologies and web tracking tools Workplace type: Hybrid - 1 day a week in Oakland, CA or Remote U.S. We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning. At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here. [U.S.]Additional Information: At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more. We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area. –Zone A: $121,900 - $240,100 –Zone B: $111,700 - $220,100 –Zone C: $101,600 - $200,100 All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process. This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies. Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes. Who we are. We champion people to be well and thrive every single day. We’re proud to be in every corner of homes, schools, and offices—making daily life simpler and easier through our beloved brands. Working with us, you’ll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what’s possible and work with purpose to make a difference in the world. This is the place where doing the right thing matters. Doing the right thing is the compass that guides every decision we make—and we’re proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo. Our commitment to diversity, inclusion, and equal employment opportunity. We seek out and celebrate diverse backgrounds and experiences. We’re always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here. The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more at Equal Employment Opportunity is the Law. Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com. 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