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Senior Brand Manager
Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.
Position Overview:
This position is a key growth driver for the company and is responsible for cultivating and growing key brands. Key responsibilities include developing and executing the Brand’s global product and marketing strategy (across both Product Development and Marketing), acting as the global ambassador for the brands, go-to-market strategies and tool kits, and being the central point of all communication across multiple departments throughout the organization (inclusive of Sales, Product Development, Operations, Digital & Social Marketing, Creative Services/Packaging, and Finance). The expectation is that this role achieves the necessary results/metrics established to drive the expected revenue and P&L volume annually.
This sought-after position requires a true self-starter with a keen pulse on today’s consumer across the globe, and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the consumer, strong leadership and relationship management skills are essential along with storytelling, strategic thinking and project management abilities.
Responsibilities include but not limited to:
Skills, knowledge and abilities:
Our office is in-person Monday through Thursday with the option to work from home on Friday.
OUR CORE VALUES!
Other
Wholesale
$130k-162k (estimate)
01/28/2023
04/30/2024
basicfun.com
BOCA RATON, FL
50 - 100
2008
Private
WILLIAM S GUARISCO
$5M - $10M
Wholesale
Basic Fun is a manufacturer and distributor of dolls, electronic games, fun and educational toys for kids.
The job skills required for Senior Brand Manager include Product Marketing, Leadership, Go To Market, Insight, Initiative, Presentation, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Brand Manager positions, which can be used as a reference in future career path planning. As a Senior Brand Manager, it can be promoted into senior positions as a Top Category Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Brand Manager. You can explore the career advancement for a Senior Brand Manager below and select your interested title to get hiring information.