ROLE : Responsible for assisting in the coordination, execution, and tracking of the Credit Union's marketing campaigns that results in market share growth and enhances product awareness of the Credit Union's products and services.

MAJOR DUTIES AND RESPONSIBILITIES :

Campaign Management :

• Assists in the planning, execution, and optimization of multi-channel marketing initiatives that align with the quarterly-adjusted Marketing Calendar, ensuring that campaigns are imaginative, engaging, timely, and within budget.
• Coordinates marketing efforts with third-party service providers and the sponsor, Baptist Health South Florida.

Content Creation :

• Develops and manages content which engages the audience and promotes the Credit Union's products, services, and special events across websites, emails, newsletters, social media, and printed media.
• Ensures that content reflects a positive and consistent company image across all media.

• Participates in business development activities focused on increasing member and potential member awareness of the credit union's products and services.
• Assists in the organization and execution of business development events, and other promotional activities, including logistics, vendor management, and budget tracking.

Research & Analysis :

• Monitors and reports on marketing campaign outcomes, offering insights on performance.
• Conducts market research to identify trends, competitor strategies, and customer preferences to support marketing strategies.

Software Proficiency :

Acquires and maintains proficiency in a range of software tools essential for creating and managing marketing materials across various platforms.

Communication & Participation :

• Keeps management informed of area activities and any significant problems.
• Attends and actively participates in meetings, as needed.

Compliance :

Adheres to all organizational policies and procedures, ensuring regulatory and legal compliance across all operations.

As Assigned :

Completes all projects, as assigned, accurately and in a timely manner.

KNOWLEDGE AND SKILLS :

Experience :

One to two years of similar or related experience, including time spent in preparatory positions.

Education, Certifications, Licenses :

High school graduate or equivalent. Bachelor's degree in marketing, communications, business, or a related field is preferred.

Interpersonal Skills :

Active Listening : Attentive and responsive to the ideas and concerns of others, demonstrating understanding and respect.

Communication : Excellent verbal and written communication skills for conveying information clearly and persuasively to diverse audiences.

Conflict Resolution : Skilled in de-escalating situations, handling complaints gracefully, and turning negative customer experiences into positive outcomes.

Emotional Intelligence : High level of self-awareness, empathy, and the ability to understand and manage one's own emotions and those of others.

Ethical Integrity : Strong dedication to ethical principles in all decision-making and professional interactions, with a focus on transparency, fairness, and respect.

Team Collaboration : Working well with others in the support team and across departments to share information, resolve issues, and improve customer satisfaction.

OTHER SKILLS :

Adaptability : Flexible handling change, challenges, and uncertainty in a fast-paced environment.

Attention to Detail : Ensures accuracy in all member interactions, from documenting issues to following through on resolutions and member follow-ups.

Continuous Learning : Commitment to improving one's knowledge and skills related to customer support, including staying updated on product changes, support methodologies, and customer service trends.

Problem-Solving : Ability to quickly identify the root cause of a member's issue and creatively find effective and efficient solutions.

Technical Proficiency : Familiarity with customer support tools, software, and technologies used in managing customer inquiries, tracking issues, and maintaining records.

Time Management : Ability to manage multiple tasks and member interactions effectively, prioritizing issues based on urgency and impact.

ADA Requirements

PHYSICAL REQUIREMENTS

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing / descending stairs in emergency situation.

Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day.

Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.

WORKING CONDITIONS

Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.

MENTAL AND / OR EMOTIONAL REQUIREMENTS

Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions.

Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy.

Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.

Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and / or fast pace.

Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.

Last updated : 2024-03-07