AZDS Interactive Group is the world’s leading digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients – from Montage Hotels & Resorts to The Ritz London to Aspen Skiing Company to 500 other luxury properties across 6 continents – but also on our forward-looking, entrepreneurial culture & atmosphere.

We are seeking a dynamic Web Analytics Manager to join our team and contribute to producing reporting and business recommendations for our clients, oversee reporting and analysis of e-commerce, digital marketing and guest behavioral data, and synthesize into actionable insights.

ROLE REQUIREMENTS:

The AZDS Web Analytics Manager will contribute to these specific key areas:

• Digital Analytics – lead agency’s overall digital analytics implementation, ensuring consistent tracking of key metrics across all current and future clients and platforms.
• Consultation – directly partner with clients in the troubleshooting, management, and upgrading of tracking capabilities, including third-party tags, Google Analytics 4, and other tracking initiatives.
• Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.
• Product Management - work closely with development teams to develop new AZDS data products within a modern data stack, increasing industry insights, benchmarking, and partnership.
• Troubleshooting – lead the diagnosis and recommend corrective actions related to website tracking issues, both through Google Tag Manager and direct integrations.
• Experimentation Program – develop and own the entire program covering efforts to hypothesize, design, and learn from A/B and MVT tests, to showcase the value of our booking engines to current and potential clients.

KEY EXPERIENCE REQUIREMENTS:

• 4 years of analytics and/or digital tagging experience
• Advanced experience leading the implementation and management of tracking and reporting tools within Google Tag Manager, Google Analytics, and Google Data Studio (required)
• Experience developing, managing, and improving analytics within platforms such as Snowflake and Tableau (required)
• Experience using a testing platform such as Google Optimize, Split, Adobe Target, or similar (preferred)
• Familiarity with GDPR, data regulations, and cookie compliance tools such as OneTrust (preferred)
• Clear articulation of data-informed insights & recommendations, keeping customer and business outcomes front of mind
• Sharp attention to detail and a drive for practical perfection
• Emphasize a proactive approach to problem-solving, developing hypotheses and actionable insights from data sets related to eCommerce
• Excellent interpersonal communication skills
• Hospitality, travel and/or digital marketing agency experience a plus

KEY LEADERSHIP QUALITIES:

· Strong ability to balance multiple campaigns and objectives and adapt to changing circumstances.

· A passion for learning and self-motivation

· Excellent communication skills

· Resilience and composure in high-pressure situations with tight deadlines.

COMPENSATION AND BENEFITS:

· Competitive salary based on experience

· Hybrid work opportunity with 50% of work days able to be worked remotely

· 401(k) – 4% employer match (without vesting schedule and no compensation maximum)

· Health insurance (company pays 100% of monthly employee premium)

· Dental insurance (company pays 100% of monthly employee premium)

· Vision insurance (company pays 100% of monthly employee premium)

· Life insurance (company pays 100% of monthly employee premium)

· Generous paid time off policy

· Paid time off for all major holidays, as well as the week between Christmas and New Year’s Eve

The estimated salary range for this role is $70-90k, depending on experience.

How to Apply:

Please submit your resume and cover letter.

Company URL: http://www.azds.com/