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Company Overview: Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of whats possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The Starlight Homes brand builds homes specifically for the first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The companys commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.
Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Orlando, Phoenix, Raleigh, San Antonio and Tampa.
Position Overview
Ashton Woods Homes has emerged as a homebuilder of choice, driven by a strong entrepreneurial spirit and commitment to world-class product design and customer satisfaction. The company is focused on creating an innovative & differentiated customer experience via the web, digital media and CRM that pioneers new ground and surprises-and-delights our customers. The Division Marketing Manager plays a critical role in bringing this vision to life.
The primary role of the Division Marketing Manager is to lead marketing strategy and execution of programs designed to drive qualified traffic to Ashton Woods communities and ashtonwoods.com. The Division Marketing Manager also serves the broader role of brand gatekeeper for every touchpoint the consumer has with Ashton Woods in the division. If youve got outstanding attention to detail, high standards, and believe that the quality of work you deliver is as much a reflection on you personally as it is on the company, we want to hear from you!
Key Functional Responsibilities / Accountabilities:
1. Strategic Planning and Execution. Develop, manage and flawlessly execute annual/quarterly marketing strategies and division and community marketing plans. Includes:
2. Performance Measurement and Analytics. Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies. Includes:
3. Brand Gatekeeping. Serve as brand gatekeeper for the division, with ultimate responsibility for ensuring that every touchpoint the consumer has with the Ashton Woods brand is consistent, premium, world-class and in alignment with brand guidelines. Includes:
Key Business Skills / Experience Required
Education
Full Time
$94k-123k (estimate)
03/21/2024
05/16/2024
axsym-engineering.com
Greensboro, NC
<25
The job skills required for Marketing Manager include Initiative, Insight, Presentation, Marketing Plans, Marketing Automation, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
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