We are seeking a Growth Product Manager who will be responsible for leading our digital marketing strategies across email, SMS, and push notification channels. This role demands a highly analytical and technical individual who can not only develop and execute comprehensive retention campaigns but also delve deep into data to drive decision-making.

Here’s what you’ll do as part of the team:

• Strategy - Architect and implement sophisticated email, SMS, and push notification retention levers with a strong focus on technical integration and automation.
• Personalization - Oversee and implement segmentation and personalization of campaigns to ensure targeted and effective communication.
• Analytics - Lead data-driven strategy, employing advanced analytics, A/B testing, and predictive modeling to optimize campaign performance.
• Implementation - Collaborate with product and development teams to enhance marketing technology stack and automation capabilities.
• Compliance - Maintain compliance with data privacy standards and cybersecurity best practices in all marketing initiatives.
• Leadership - Lead and mentor a team fostering a culture of continuous improvement and innovation.
• Innovation - Spearhead the development of machine learning algorithms to enhance customer engagement and conversion rates.

Here are the skills and experience you’ll need to be successful:

• Bachelor’s or Master’s degree in Operations, Marketing, Data Science, or a related technical field.
• Minimum of 10 years in a technical digital marketing role, with extensive experience in email, SMS, and push notification technologies.
• Demonstrated experience in marketing automation, CRM software, and integration with data analytics platforms.
• Strong proficiency in data analytics, A/B testing, and machine learning applications.
• Exceptional leadership skills with experience in managing technical teams.
• Excellent problem-solving abilities and a detail-oriented mindset.
• Strong communication skills to effectively liaise between technical and non-technical stakeholders.

And here is what’s in it for you:

• An exceptional team: our hiring bar is very high and your colleagues are talented, motivated, self- starters
• An incredible opportunity to build out a critical function
• A virtual-first culture that allows you to work from anywhere

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $140,000 - $206,000 bonus equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.