191 Marketing Automation Manager Jobs in Atlanta, GA
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ABM US is Hiring a Marketing Automation Manager Near Atlanta, GA
The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will work closely with marketing departments, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy. The Marketing Automation Manager will be ABM’s marketing automation expert, working to create scalable processes that ensure best practices and drive operational efficiency, while executing against an effective campaign strategy. This position will also work closely with Marketing Analytics to evaluate program effectiveness across digital channels, with a focus on data integrity, detailed attribution measurement, campaign effectiveness, and ROI.
TOP 3 ROLES
- Marketing Automation – Use ABM’s marketing automation platform (Marketo Engage) to build, deploy, experiment with, and optimize digital marketing campaigns that contribute to client acquisition, expansion, and retention programs.
- MarTech – Own ABM’s marketing technology platforms, with a focus on optimizing the integration of technologies to improve marketing effectiveness, optimize technology spend, and execute performance marketing roadmap.
- Analytics & Strategy – Measure performance of digital marketing channels and design campaigns that improve marketing effectiveness while optimizing spend.
Tactical Responsibilities:
- Manage day-to-day administration of Marketo campaigns, reporting, and database operations.
- Develop digital campaigns and nurture strategy by researching and recommending segmentation, targeting, and personalization best practices.
- Plan, build, and deploy Marketo integrated campaigns - including field mapping, data management, email deliverability, QA and execution - designed to generate leads for Sales.
- Oversee end-to-end testing and data validation to ensure accurate data and performance reporting. Manage tagging and tracking via utm parameters.
- Scale campaign operations to maximize output while maintaining data integrity across marketing tech stack.
- Build, automate, and align reporting on multi-channel campaigns (email, event, webinar, direct mail, social, ads, ABM, etc.) across various tools and advise on changes where necessary.
- Work collaboratively with other departments to ensure automated campaigns achieve company goals.
- Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).
Required Skills:
- 7 years of related marketing operations and marketing automation experience.
- 3 years of experience as a marketing automation platform admin.
- Strong business acumen, communication, and diplomacy skills.
- Experience with database management with proven ability to work between systems and create segmentation rules, data hygiene processes, maintenance processes, and system reporting.
- Experience and current proficiency creating and optimizing automation programs, including but not limited to email, landing pages, forms, reports, campaigns, and lists.
- Proven problem-solving abilities (solving business challenges with marketing automation solutions).
- Deep understanding and proficiency with marketing automation architectures, data, processes, and best practices.
- Ability to thrive in a fast-paced environment with competing priorities.
- Experience managing a marketing operations or production team a plus.
Desired Technology Proficiencies:
- Marketing Automation Platforms (Marketo preferred)
- Salesforce
- Google Analytics
- ABM Databases/Platforms (LinkedIn Sales Navigator, ZoomInfo, etc.)
- IVR Phone Systems (Invoca, Aircall, etc.)
- Data Visualization (Power BI, Tableau, Looker, Qlik, etc.)
- Workflow Management (Workfront, Wrike, Asana, etc.)
- Querying languages (SQL, SnowSQL, SQLite, etc.) a plus
- Scripting/statistical programming languages (R, Python, MATLAB, etc.) a plus
Education Requirements: Bachelor’s degree in business, marketing, information technology, or equivalent experience
Benefit Information:
ABM offers a comprehensive benefits package. For information about ABM’s benefits, visit ABM 2023 Employee Benefits | Staff & Management
Job Summary
Full Time
$89k-117k (estimate)
01/29/2024
04/19/2024
The job skills required for Marketing Automation Manager include Digital Marketing, Marketing Automation, Salesforce, Problem Solving, Marketing Operations, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Manager job description and responsibilities
The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals.
03/01/2022: Nashua, NH
Provide guidance and advice to colleagues in Systems and Sales, on the tooling and use of Salesforce CRM and Marketo, to ensure ROI is possible and effective process are in place.
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Managers set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
05/06/2022: Tucson, AZ
They manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
02/27/2022: Trenton, NJ
Review and manage the platforms and tech stack in use, standardising where it makes sense in order to drive ROI.
04/14/2022: Sioux City, IA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Manager jobs
Applicants need a computer skills and experience using relevant applications in order to fit for Marketing Automation Manager role.
04/15/2022: Mcallen, TX
Be Strategic, Operational, and Tactical.
02/20/2022: Lincoln, NE
Aspiring candidates must be comfortable with working to tight deadlines and strong attention to detail.
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Flexibility to work with other marketing teams or departments as required.
04/13/2022: High Point, NC
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform.
02/09/2022: New Britain, CT
Step 3: View the best colleges and universities for Marketing Automation Manager.
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