What You'll Do:

• Develop and implement comprehensive strategies for testing paid media assets, strategies, and partners across various digital platforms, ensuring alignment with overall business objectives.
• Utilize expertise in statistical significance, A/B testing, and experiment setup to design and execute rigorous testing protocols for evaluating the effectiveness of different media assets and strategies.
• Monitor and analyze performance data to derive actionable insights, optimize campaign performance, and maximize return on investment (ROI).
• Collaborate with internal teams and external partners to create and refine landing page copy, ensuring alignment with brand messaging and optimization for conversion.
• Oversee the end-to-end execution of in-market tests, from concept development to measurement and analysis of results, ensuring timely and accurate reporting.
• Manage paid media campaigns across various channels including paid search, social media, display advertising, video advertising, and other digital media platforms.
• Stay abreast of industry trends, best practices, and emerging technologies in digital media testing and optimization, leveraging this knowledge to improve campaign performance continuously.
• Work closely with cross-functional teams including creative, analytics, and marketing to integrate testing initiatives into overall marketing strategies and campaigns.
• Establish key performance indicators (KPIs) and benchmarks to evaluate the success of testing initiatives, regularly communicate results to stakeholders, and make data-driven recommendations for future optimizations.
• Drive overall success of paid media campaigns by leveraging data-driven insights to inform strategic decisions, optimize media spend, and deliver measurable business outcomes.
• Performs other duties as required/assigned by the manager.

What You Bring:

• Bachelor's degree in Marketing, Economics, Business, or a related field with a strong emphasis on data analysis and digital media.
• Affinity for statistical approach and methodical testing is preferred
• The ability to pivot and apply learnings at scale with a proven track record of enhancing paid media campaigns is required
• Proven track record of hands-on experience managing substantial budgets and delivering tangible results for paid media campaigns, particularly in testing and optimization.
• A proven track record of implementing budget and bid strategies, Maximum delivery optimizations, A/B creative testing, and multivariate testing across social, search, CRO, display, and other paid media programs is preferred.
• Advanced analytical skills with practical experience using statistical analysis techniques and reporting tools such as Looker Studio, Tableau, etc., to derive actionable insights from campaign performance data.
• Extensive background in managing branded efforts within the B2B SaaS industry, with a focus on testing and refining digital media strategies for optimal results.
• Data-driven and ROI-driven mindset
• Exceptional storytelling and presentation skills, enabling effective communication of testing strategies, insights, and results to stakeholders at all levels of the organization.
• Proficiency in managing paid media campaigns across a diverse range of digital platforms, including but not limited to Facebook, LinkedIn, Spotify, Reddit,

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