Marketing Specialist

Raleigh, NC

About the Role:

Yardi is actively seeking a talented Marketing Specialist to join our team, where you'll play a vital role in transforming and advancing our digital marketing strategies. In this role, you will be at the forefront of deploying cutting-edge digital marketing strategies, with a focus on search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and reputation management. Collaborate intimately with clients, delving into their unique marketing visions and objectives, and craft tailored strategies that bring their goals to life. You will not only consult and execute these strategies but also refine and enhance them, using Yardi's proven methodologies and industry-leading best practices. As a key knowledge resource within our team, your insights will elevate our product understanding and drive success across the organization. If you're passionate about making a significant impact in digital marketing and thrive in a collaborative, forward-thinking environment, Yardi is the place for you.

Essential Responsibilities:

• Builds and maintains strong customer relationships and provides dedicated support to develop and optimize each client's overall marketing strategy.
• Consults with clients on various digital marketing services; offers recommendations to enhance performance.
• Implements digital marketing services in accordance with client's needs and Yardi's standardized procedures and best practices.
• Trains clients on Yardi products and services; effectively communicates updates and changes.
• Manages and monitors marketing efforts across all platforms.
• Develops marketing copy for approval.
• Prepares and provides monthly marketing performance reports.
• Conducts site audits to identify issues affecting digital marketing performance.
• Anticipates client's needs and proactively provides solutions.
• Maintains a solid understanding of Yardi's digital marketing services and client consultation procedures; stays current on industry trends and best practices.
• Assists with training of Associate Marketing Specialists
• Collaborates with all Yardi teams to share knowledge and develop and test new strategies.

Who You Are:

• Bachelor's degree in marketing or equivalent combination of education and experience.
• Minimal Three (3) to Five (5) years' digital marketing experience.
• Strong understanding of SEO principles.
• Working knowledge of PPC tactics and key performance indicators (KPIs).
• Proficiency with modern marketing platforms, including Google, Facebook, and Instagram.
• Knowledge of current content management systems
• Ability to work in a collaborative team environment.
• Strong analytical and decision-making skills
• Problem-solving skills
• Excellent verbal and written communication skills
• Excellent attention to detail and time management skills

Helpful to Have:

• Yardi domain experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

At Yardi, we're more than a software company. We're committed to making a positive impact in our communities. Each year, the company distributes philanthropic aid to organizations selected by its employees. In 2022, our employees supported more than 350 nonprofits worldwide.

Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

If you're passionate about making a significant impact in digital marketing and thrive in a collaborative, forward-thinking environment, Yardi is the place for you.

#YardiCulture #BestPlaceToWork #YardiCareers

All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.

EOE/Race/Gender/Disability/Vets
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