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Marketing Specialist, Full-time
$69k-90k (estimate)
Full Time | Skilled Nursing Services & Residential Care 4 Weeks Ago
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Transitions LifeCare is Hiring a Marketing Specialist, Full-time Near Raleigh, NC

Job Summary
The Marketing Communications Specialist is responsible for executing Transitions LifeCare’s (TL’s) communications efforts targeted at a wide range of audiences and for ensuring messaging is appropriate for brand and audience. The schedule for this position is Monday-Friday 8:30am-5:00pm.
Responsibilities Include:
  • Build and maintain the marketing editorial calendar.
  • Create and maintain analytics reporting across platforms, extracting key insights for future campaign development and strategies
  • Execute our social media strategy (Facebook, LinkedIn, Twitter, Youtube, Instagram) to achieve broader communication objectives and create content that drives engagement and builds relationships with online audiences and external stakeholders.
  • Assist in conceptualizing and executing multi-channel campaigns, leveraging internal support and driving collaboration across the organization.
  • Write and edit a variety of documents for internal and external distribution/consumption.
  • Work in partnership with other departments to help develop and strategize public facing communications, including newsletters. Manage and complete special projects, such as coordinating activities around Transitions’ community partnerships, and other comparable projects assigned to you by the VP of Growth and Strategy and other leaders of the Marketing Department.
  • Help create key talks and presentations for the CEO and VP of Growth and Strategy.
  • Produce regular reports for leadership and run inquiries from organization’s EMR and Marketing / Sales software systems. Position will support a detailed knowledge of Netsmart and SmartMD software systems.
  • Assist in project management of grant work, value-based care contracts, and community partnerships. Be key point of contact for community organizations collaborating with Transitions on contracted projects.
  • Assist the Director of Business Development in several initiatives ranging from calculating and tracking incentive payments to the Provider Relations staff, to assisting in the procuring and scheduling of guests for Transitions’ “Aging Matters” radio show.
  • Occasionally represent Transitions at various external meetings that could include meetings with area providers, industry groups, trade associations and government officials.
  • Perform administrative functions such as monthly referral reports, printing materials, creating spreadsheets, etc.
  • Develop, order, organize and maintain files, supplies and resource materials for Marketing Department.
  • Provide information to community organizations, patients and families, etc. about TL services and assist with giving tours of the TL campus and the William Dunlap Center for Caring.
  • Answer and triage inbound questions or direct calls/emails to appropriate staff.
  • Assist in generating Marketing Department materials.
  • Assist with planning and implementation of events.
  • Complete special projects as assigned.
  • Perform other duties as assigned by your supervisor.
  • Communicate regularly with your supervisor on key activities.
Expectations:
  • Transitions LifeCare’s core values are exemplified in all interactions with internal and external customers.
  • Adheres to Transitions LifeCare’s policies, procedures and guidelines.
  • Adhere to accreditation standards.
  • Adhere to Medicare’s Conditions of Participation.
  • Adhere to state and federal regulations.
  • Adheres to NHPCO Ethical Practices.
Requirements:
  • Bachelor’s degree in business or communications.
  • Some healthcare experience desired.
  • Social media management experience preferred.
  • Computer literacy required, including proficiency in Microsoft Outlook, Word, and Excel.
  • Strong verbal and written communication skills.
  • Excellent organizational and project management skills.
  • Ability to work and communicates with internal and external customers to meet their needs in a polite, courteous, and cooperative manner.
  • Flexibility and ability to handle varying workload and responsibilities as necessary.
  • Must have access to transportation.
  • This position is based in Transitions’ Raleigh office.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Skilled Nursing Services & Residential Care

SALARY

$69k-90k (estimate)

POST DATE

03/27/2024

EXPIRATION DATE

05/26/2024

WEBSITE

transitionslifecare.org

HEADQUARTERS

RALEIGH, NC

SIZE

50 - 100

FOUNDED

1979

TYPE

Private

CEO

JOHN THOMA

REVENUE

$10M - $50M

INDUSTRY

Skilled Nursing Services & Residential Care

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