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We seek a dynamic and experienced Senior Director to lead the strategic product marketing initiatives for our iPaaS product line. The successful candidate will play a pivotal role in shaping the market perception of our products, enabling our sales, CS, and partner teams, and driving successful go-to-market strategies. As the Senior Director, you will define the product's messaging, competitive positioning, technical enablement, and overall go-to-market strategy.
In this role, you will also be responsible to:
Positioning and Messaging: Develop and refine compelling product positioning and messaging that effectively communicates the unique value proposition of our iPaaS and Enterprise Automation product. Collaborate closely with cross-functional teams, including Product Management and Engineering, to distill technical features into customer-centric benefits.
Competitive Positioning and Analysis: Conduct a thorough competitive analysis to identify market trends, competitor strengths and weaknesses, and opportunities for differentiation. Develop strategies to highlight our iPaaS and Enterprise Automation product's advantages over competitors and create actionable insights for the sales and marketing teams.
Technical Enablement: Partner with Sales, presales, Post-Sales, and Partner teams to provide technical enablement and training materials. Ensure these teams deeply understand our product's capabilities, integration scenarios, and benefits, enabling them to engage with customers and drive successful engagements effectively.
Product GTM Strategy: Develop and own the go-to-market strategy for the iPaaS and Enterprise Automation product line. Drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts.
Industry Expertise: Stay abreast of industry trends, including SaaS, cloud-native architecture, low-code/no-code movements, and automation platforms. Leverage your expertise to drive thought leadership and educate internal and external stakeholders on relevant market shifts.
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience (8 years) in product marketing for iPaaS or automation platforms.
Deep understanding of SaaS, cloud-native architecture, and the low-code/no-code movement.
Strong strategic thinking and analytical skills, with the ability to distill complex concepts into clear and compelling messaging.
Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
Demonstrated success in developing and executing go-to-market strategies, including product launches and field enablement.
Prior experience in technical enablement and training for sales and partner teams.
Strong project management skills, with the ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication skills.
Innovative mindset with a track record of driving creative product marketing initiatives.
Full Time
IT Outsourcing & Consulting
$225k-275k (estimate)
09/21/2023
05/14/2024
workato.com
MOUNTAIN VIEW, CA
200 - 500
2013
Private
VIJAYAKUMAR TELLA
$50M - $200M
IT Outsourcing & Consulting
Workato develops an AI-based workflow automation platform that enables enterprises to integrate applications and automate business processes.
The job skills required for Senior Director, Product Marketing include Product Marketing, Leadership, Go To Market, Insight, Initiative, Analysis, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Director, Product Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Director, Product Marketing. Select any job title you are interested in and start to search job requirements.
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