Overview

Woolpert, Inc. is a cutting-edge national architecture, engineering and geospatial (AEG) firm that delivers value to clients by blending site and architectural design excellence with innovative technology and geospatial applications. Woolpert is certified as an Employer of Choice by Great Place To Work®. We believe great companies are built from exceptional people and amazing clients. Because of our growth, we are seeking an experienced Product Marketing Manager preferably in our Charlotte Office, will consider remote candidates.

Responsibilities

Job Summary: This position is primarily responsible for the development and implementation of the marketing plan for the market(s) they are assigned. This position will be responsible for developing and executing go to market strategies for new products in the geospatial sector.

Strategic Marketing: Create and execute strategic marketing plans for assigned markets. Manage conferences, sponsorships, customer events, association involvement, public relations, internal communications, awards, collateral materials, webinars, advertising campaigns, videos, client interviews and meetings, e-mail campaigns, social media, and demonstrations. Assist in developing and implementing strategy for marketing/client development activities to support market strategies. Work closely with subject matter experts across the market to support client capture strategies. Build relationships with conference and association members. Conduct or support market research to determine future market trends. Develop and execute go to market strategies for new products.

Marketing Communications: Manage brand to company standards. Develop and manage all communications tactics for all physical and digital forms of media.

Support: Help manage budgets for individual markets. Attend national and regional conferences, tracking trade ROI. Work collaboratively with other marketing managers and the Proposals, Creative, Government Affairs, and Sales teams to assist with firm-wide initiatives and processes.

Qualifications

The following are primary accountabilities of the role:

· Build and manage visual roadmap for all products on a project management platform to provide both high-level and granular views of the roadmap and go to market activities.

· Assess current and emerging products to identify and correct go to market gaps.

· Conduct 4P/3C analyses to evaluate marketability of future Woolpert-built products and quick-start solutions.

· Work closely with Partner Product and Development teams to stay in lockstep on roadmap and go to market updates.

· Partner with Business Planning stakeholders to provide insights for go to market strategies and impact.

· Craft clear product messaging and positioning to articulate customer value and differentiate Woolpert and the product.

· Ensure all teams have the necessary materials to promote products, including but not limited to sales playbooks, collateral, presentation material, webpages, technical guides, etc.

· Plan and execute marketing campaigns around key product launches.

· Establish appropriate performance metrics and track these metrics for stakeholder visibility.

· Manage and track lead generation using Microsoft CE.

Required Qualifications:

· Must have a BA/BS and four (4) years of related professional work experience.

· Experience with DaaS, SaaS, and high-tech data-based solutions.

· Must possess expert Microsoft Office suite skills.

· Must have excellent time management skills.

· Must have excellent communication skills.

· Strong attention to detail.

Travel:

· Must be willing to travel up to 25%.

Resulting Physical Qualifications:

· Must be able to sit for extended periods of time.

· Must be able to operate and manipulate standard office equipment.

· Must be able to occasionally reach, bend, climb and/or balance.

· Must be able to frequently lift and/or move 10 pounds and occasionally lift and/or move up to 40 pounds.

· Must be able to travel as required.

Presenting Opportunities and Challenges at Every Turn...As a firm that recognizes the importance of developing top talent from within, our employees have access to a wide range of training and coaching programs and are rewarded for their achievements through our excellent benefits package and competitive salaries.

Our vision: http://woolpert.com/about-us/

Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

To all agencies: Please, no phone calls or emails to any employee of Woolpert or any of our subsidiaries about this requisition. All resumes submitted by search firms/employment agencies to any employee at Woolpert via-email, the internet or in any form and/or method will be deemed the sole property of Woolpert, unless such search firms/employment agencies were engaged by Woolpert's Talent Acquisition Team for this requisition and a valid agreement is in place. In the event a candidate who was submitted outside of Woolpert's applicant process is hired, no fee or payment of any kind will be paid.