Wells Fargo is seeking a Salesforce Marketing Cloud Senior Lead Product Manager as part of our Marketing Services organization in Cards and Merchant Services. This role will serve as a key subject matter expert for our enterprise use of Salesforce Marketing Cloud, a capability used widely across the bank for all marketing email campaigns. You will be part of an existing Product Team focused on marketing technology solutions and their associated business processes used by marketers and others across Wells Fargo. Lead an assigned portfolio of activities related to Salesforce Marketing Cloud as well as consult with others on the team using deep knowledge of the Marketing Cloud platform. Must be able to clearly understand and articulate risks and transform that thinking into the business and technical solutions for the platform along with plus common risk mitigation operating procedures and controls.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Leverage your experience and expertise with Salesforce Marketing Cloud and business process architecture to serve as an expert advisor to leadership. This role will not be directly responsible for setting up and producing campaigns. It will direct behind-scenes activities planning and implement new features while ensuring the foundational operations are sound.
• Be a Salesforce Marketing Cloud subject matter expert, responsible for assessing epics and features related to the product to identify impacts and dependencies to current platform operations. This could include: 
  • Deep knowledge of the changes coming from Salesforce's roadmap
  • Understanding and communicating about known, defects with the Salesforce platform, identifying work arounds and teaching others
  • Deep consultation on solution design with changes Wells Fargo is planning (e.g., integrations, new functionality) 
  • Ability to consider and propose risk-based operating controls
• Deliver solutions that are long-term, large-scale and require vision, creativity, innovation, advanced analytical and inductive thinking.
• Coordinating highly complex activities and guidance to others and being an expert communicator of highly technical topics to business partners in business language.
• Providing vision, direction and expertise to senior leadership on implementing innovative and significant digital business plans, programs and initiatives which have significant impact.
• Strategically engaging with all levels of professionals and managers across the enterprise.

Required Qualifications:

• 7 years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3 years of Salesforce Marketing Cloud end-to-end product management experience

Desired Qualifications:

• 10 years of marketing technology product consulting experience with Salesforce Marketing Cloud.
• Experience launching new technical features with digital products, particularly with Salesforce Marketing Cloud. Technical understanding of the implications for change introduced, how we might need to approach testing and operational/procedural change.
• Experience with enabling Distributed Marketing capabilities through Salesforce Marketing Cloud.
• Strong understanding of the business process and technical operating controls needed for enterprise, SaaS solutions such as Marketing Cloud
• Some work experience with other common solutions in the marketing technology stack such as Aprimo, Naehas and Adobe. Experience with upstream and downstream integrations.
• Working familiarity with a product and agile operating structure

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

Job posting may come down early due to volume of applicants.

This position is not eligible for Visa sponsorship.

Posting Location(s):

• 301 S Tryon St. – Charlotte, North Carolina 28282
• 550 S 4th St. - Minneapolis, Minnesota 55415
• 655 S 50th St. - West Des Moines, Iowa 50265
• 2200 Concord Pike – Wilmington, Delaware 19803

Required locations listed.

Salary range is determined by location of the job. May be considered for a discretionary bonus, Restricted Share Rights or other long-term incentive awards.

Posting End Date: 

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.