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Product Marketing Specialist
NaviStone Cincinnati, OH
$79k-101k (estimate)
Full Time | IT Outsourcing & Consulting 1 Week Ago
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NaviStone is Hiring a Product Marketing Specialist Near Cincinnati, OH

Product Marketing Specialist
Delivering Growth!
Delivering growth for marketers is what NaviStone is all about. For B2C brands in considered-purchase verticals, we deliver proven, time-tested results. The NaviStone platform empowers marketers by finding, activating, and converting lucrative audiences, with incredible impact!
The Challenge
NaviStone is on a mission! We’re moving fast, doubling the size of our business over the next 2 years. As our Product Expert, joining our product management team, you will play a crucial role in bridging the gap between the technical aspects of NaviStone products and the overall business.
What You’ll Do
  • Drive product adoption based on your deep expertise in our product and technology to provide support throughout the organization including marketing, sales and client services.
  • Develop and manage issue escalation and resolution when new products are not performing as intended.
  • Collaborate with product managers and development teams - Collaborate to understand product roadmaps and upcoming features and translate technical details into customer-facing benefits.
  • Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and updates.
  • Identify and highlight key features and benefits that resonate with the target audience.
  • Conducting market research to understand customer needs, industry trends, and a competitive landscape.
  • Partner with Sales - You will work closely with the sales team to provide them with the necessary tools and resources to effectively sell our products.
  • Assist the sales team- Support and assist the sales team with questions about new products including but not limited to providing training materials and conducting training sessions.
  • Collaborate with marketing - Provide input into the production of marketing collateral, including product documentation, case studies, whitepapers, and presentations.
  • Develop clear and compelling messaging that communicates the value proposition of NaviStone’s product. You will need to ensure there is consistent messaging across all marketing materials.
  • Define target audiences - Define target audience segments and tailor marketing strategies accordingly.
What You Will Need to Succeed
  • You have a bachelor’s degree in marketing, computer science, business, or a related field
  • You have at least 3-5 years of experience working as a product owner or product specialist with marketing technology and SaaS products
  • You can work cross-functionally and manage simultaneous projects and needs
  • You bring the ability to manage ambiguity, overcome challenges, and thrive
  • You have a willingness to learn, collaborate, and get creative
  • You have demonstrated Project Management skills
  • You can effectively communicate with and relate to individuals at all levels within the organization and NaviStone customers
  • You can effectively partner with teams of all sizes and composition
  • You have a personality that thrives on digital innovation and evaluating trends in a changing landscape
Location: Cincinnati, OH in Over-the-Rhine
Hybrid role, in office 2 days per week
Develop your best you, and reinvigorate for what’s next
NaviStone’s benefits, programs, and perks are purpose-built to help you grow stronger professionally, and personally. We offer generous medical, dental, vision, and retirement benefits for you and your family.
We never stop growing, and we never stop learning. Want to explore AI? Develop new coding skills? Become a better presenter? Grow your leadership skills? Learn advanced yoga? We offer countless professional and personal development opportunities to fuel your ambitions.
We’re a Rocketship, but even Rocketships need rest! We work hard, and we go fast. But we also recharge! With unlimited vacation, a generous number of paid holidays, and fun employee events throughout the year, you can refuel and reinvigorate for the incredible journey ahead!

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$79k-101k (estimate)

POST DATE

05/10/2024

EXPIRATION DATE

07/09/2024

WEBSITE

navistone.com

HEADQUARTERS

CINCINNATI, OH

SIZE

25 - 50

FOUNDED

2016

CEO

LARRY KAVANAGH

REVENUE

<$5M

INDUSTRY

IT Outsourcing & Consulting

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About NaviStone

NaviStone helps advertisers turn their website visitors into direct mail customers. We have invented technology that allows our clients to connect their browsers to postal name and addresses and enable retargeting via individualized direct mail, in a privacy compliant way. NaviStone features the industrys only double blind system, ensuring these website visitors remain anonymous both to us and the website owner. We answer the Who/What/When to send direct mail more effectively than has ever been done. NaviStone is located in historic Over-the-Rhine, the hub of Cincinnatis vibrant innovation cul ... ture. We exist to create an environment where team members can reach their full potential. We are curious, relentless and fearless. We pride ourselves on hiring innovative professionals who are humble, respectful, caring and fun. NaviStone was honored to be named best in Marketing Innovation by the Cincinnati Business Courier in 2018. More
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The job skills required for Product Marketing Specialist include Project Management, Leadership, Product Marketing, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

03/22/2022: New Britain, CT

Their job duties typically include doing research and figuring out what sells.

03/30/2022: Ventura, CA

During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

02/15/2022: Tulsa, OK

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

05/03/2022: Phoenix, AZ

Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

04/21/2022: Pine Bluff, AR

Step 3: View the best colleges and universities for Product Marketing Specialist.

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