Description

• Develop influencer and content recommendations that are designed for each unique objective and focused on critical client KPIs
• Develop a close relationship with the in-house influencer team to ensure influencer plans are strategic, accurate, and effective
• Negotiate influencer and content partnership plans to provide good value that balances content creation with paid distribution
• Maintain a direct relationship with the clients to guide them through all steps of the planning and launch process
• Serve as project manager for influencer & content partnerships, ensuring all parties are accountable for meeting deadlines and delivering within approved plan parameters
• Guide the influencer talent selection for campaigns, providing selection parameters and vetting final talent choices
• Supervise the content creation process, including providing clear input on key deliverables such as influencer briefs, and a strong creative point of view on final deliverables including rough cuts and final assets
• Collaborate with Wavemaker colleagues across departments (e.g. planning, investment, data sciences) to ensure influencers & content are an interconnected part of the media plan
• Write client presentations, briefs, pitches, and POVs
• Analyze influencer and content program performance and develop insights that inform future recommendations
• Develop junior team members foundational understanding of content and client services

• Demonstrate strong understanding of the influencer marketing space
• Working knowledge of content development process and distribution process
• Experience in launching influencer partnerships, the media partner landscape, and digital strategy
• Ability to work in fast-paced environments
• Loves being creative as much as they love being a project manager
• Proactive team player
• Good communicator
• Proven experience in building strong client relationships