Overview

Upwork has partnered with a global B2B software company whose solutions enable technical users to do more with less, faster. They are a trusted provider of industry-leading tools that help IT professionals across complex environments.

As a growing organization, they need a Product Marketing Manager who will help build the marketing that showcases the client's incredible technologies to the world.

Responsibilities

As a Product Marketing Manager, you will mainly focus on:

• Ensuring successful product version releases
• Compelling messaging for marketing and sales activities like executing a go-to-market strategy for the assigned products while evaluating the results of the quarterly goals and plans
• Contributing to the marketing of B2B software products
• Managing the marketing planning of product version releases
• Engaging prospects and current customers through lead generation
• Writing and reviewing marketing content for various marketing channels
• Assisting with the management of the corporate Internet presence
• Compiling sales tools and contributing data to a CRM system
• Developing market intelligence concerning buyers and competitors
• Improving processes for better productivity
• Tracking marketing efforts to determine key metrics

Qualifications

To be successful in this role, you need to have: 

• 1 to 3 years of marketing or technical experience with products or services in the IT industry
• Excellent English verbal, reading, and writing
• Knowledge in Market sizing, segmentation, and competitive intelligence
• Experience in marketing activities management (such as with monday.com)
• Experience in content management (such as with Google Workspace)
• Campaign management experience (such as with Salesforce)
• Project management experience (such as with Jira)
• Ability to learn complex technologies to communicate concepts to various audiences
• Affinity for B2B software (such as database management software)

Benefits