Product Marketing Manager

Chicago, IL - Hybrid

Position Summary:

Our client is seeking a highly motivated and experienced Product Marketing Manager to join our team and support our SaaS solution offering in the healthcare payer industry. The successful candidate will have a deep understanding of data and analytics and will be responsible for developing and executing go-to-market strategies that drive customer adoption, revenue growth, and market share.

Job Responsibilities:

• Develop and execute go-to-market strategies for the healthcare payer solution(s), working closely with cross-functional teams including product management, account executives and demand generation/digital marketing.
• Develop and maintain buyer personas, messaging, and positioning that resonate with target audiences in the healthcare payer industry.
• Develop and execute product launch plans, including messaging, collateral, and sales enablement tools.
• Deep experience with data and analytics, including the ability to analyze and translate complex data into actionable insights.
• Create compelling and original content to drive differentiation in the market.
• Collaborate with demand generation team to develop and execute marketing campaigns that drive pipeline and revenue growth.
• Conduct market and competitive research to identify trends, opportunities, and threats in the healthcare payer industry.
• Work closely with the product management team to develop and execute a product roadmap that aligns with customer needs and market trends.
• Build and maintain relationships with key customers, partners, and industry influencers.

Job Requirements

• Bachelor's degree in marketing, business, or a related field.
• 7 years of product marketing experience, preferably in the healthcare payer industry or related fields such as healthcare technology, analytics, or software as a service .
• Familiarity with Health Plans and Payers is a Must for this role
• Excellent written and verbal communication skills, with experience developing compelling content and presentations
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated ability to work collaboratively with cross-functional teams and influence key stakeholders across the organization.
• Experience with customer relationship management, online collaboration and marketing automation tools and platforms such as HubSpot, Asana, Salesforce, and Microsoft Teams.
• Experience with Word, Excel, PowerPoint, and Adobe Acrobat Professional.
• Goal setting, project management and team collaboration.
• Is familiar with SOC 2 compliance and its impact on company policies and processes.
• Understands importance of adhering to SOC 2 requirements and maintains an effort to do so