As the Product Marketing Lead you will have shown execution at the Senior Manager or Director level and own the end-to-end GTM success of our cloud and self-hosted product offerings. Key elements to the success of this role include: partnering across Marketing, Sales, Solutions Engineering, and Product Management to prioritize and orchestrate key GTM activities. To be successful in this role, you will have a proven track record of leading cross-functional initiatives to drive customer adoption, monetization, and retention of one or more technical products, particularly for high-tech companies with subscription and/or SaaS/Cloud business models. You will need to be an excellent communicator who can think strategically, is creative, analytical, and an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment.

In this role you will...

• Develop the buyer personas and journey which define and inform the customer value proposition for GTM strategies, plans and programs
• Drive cross-functional product launches and marketing campaigns, ensuring the Sales and other GTM teams are properly enabled to execute
• Assess the effectiveness of GTM initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to drive product discovery
• Collaborate with Partnerships to define and execute ecosystem partner GTM plans, collateral, and joint marketing programs
• Create GTM collateral, sales material and contribute to competitive intelligence information to drive demand and sales team enablement
• Help understand and establish the best product pricing and packaging
• Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal and partner teams to ensure its implementation across all channels
• Build relevant sales plays, customer use cases, stories, and references that exemplifies our value prop to help accelerate the sales cycle
• Be a subject matter expert and evangelist for the solution through social media amplification, analyst and public relations programs and at corporate and third-party events
• Craft compelling persona-based messaging and sales assets to convey the value of Upbound’s product to our prospects and customers
• Identify any product gaps inhibiting GTM success for Universal Crossplane and Upbound Cloud and work with Product Management to inform and prioritize customer needs into the roadmap

You are a good fit if you have...

• 8 years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM Product Marketing
• Taken one or more new, highly technical SaaS, infrastructure or cloud centric products to market
• Good breadth of knowledge in and around the cloud native or infrastructure ecosystem, especially within the Kubernetes space
• Distinctive problem-solving, strategic, and analytical capabilities
• Proven success navigating and succeeding in a fast-paced, dynamic, hyper-growth business environment
• A track record of building trusted relationships with senior stakeholders
• Strong communications skills – both synchronous and asynchronous
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics

A plus if you…

• Have experience bringing an open source project or product to market
• Prior experience with hyperscaler (AWS, Azure, GCP) based route-to-market motions is a significant plus.

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