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Who We Are
Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.
With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.
The Senior Product Marketing Manager (Sr. PMM) role leads all marketing aspects of go-to-market for hardware and software feature launches and early engagement with these products and features. This includes supporting product and software teams in sizing business opportunities, obtaining customer and member insights, identifying customer segments, aligning features to customer needs, defining product and feature names, positioning and messaging frameworks, and collaborating with channel marketers on implementation.
The Sr. PMM will demonstrate the ability to think strategically and execute methodically, represent the voice of the customer in key marketing and product decisions, while connecting the dots between several different teams and functions. This role is the conduit between marketing, data analytics, product management, software engineering, performance innovation, and design. The Sr. PMM will bring together the art and science of marketing by turning data into insights and leverage these into marketing and messaging strategies that both attract new customers and more deeply engage our existing member base. The Sr. PMM will consistently demonstrate the ability to pivot between short term tactics and mid-to-long term strategies and lead through ambiguity.
\nWhat You Will Do
The range of base salary for the position is between $155,000 - $168,000 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.
Full Time
Business Services
$117k-153k (estimate)
11/23/2023
04/24/2024
tonal.com
BUSSUM, NOORD-HOLLAND
200 - 500
2015
A. J. VAN DIJKHUIZEN
<$5M
Business Services
The job skills required for Senior Product Marketing Manager include Product Marketing, Insight, Go To Market, Futures, Product Management, Business Development, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Product Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Product Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Senior Product Marketing Manager positions, which can be used as a reference in future career path planning. As a Senior Product Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Product Marketing Manager. You can explore the career advancement for a Senior Product Marketing Manager below and select your interested title to get hiring information.